ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Popular Skincare Brand Curology Launches New DTC Storefront on BigCommerce

BigCommerce’s trusted enterprise platform chosen for its flexibility and ability to scale with Curology’s needs over time

BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced dermatologist-founded skincare brand Curology launched a new storefront, The Curology Shop™, on the BigCommerce platform.

The Curology Shop™ marks Curology’s first entrance into direct-to-consumer sales for its non-prescription skincare products, and the company needed an ecommerce platform that could work with its existing legacy platform and technology stack and scale with its evolving business needs.

“At Curology, we’re making big investments to expand access to our products through a range of ecommerce and brick-and-mortar channels,” said Justin Bersuder, vice president of product and core experience at Curology. “In BigCommerce, we found a viable technology partner for our ever-evolving business needs. Curology is a complex business, sitting at the intersection of CPG and telehealth, so we need flexibility when it comes to our commerce experiences so we can deliver best-in-class experiences to our consumers and patients alike.”

The launch of The Curology Shop™ follows Curology’s recent expansion into retail with the availability of its products at Target and Target.com, broadening its reach to consumers and furthering its mission to provide more access to personalized, effective skincare.

Curology is also leveraging BigCommerce’s integration with Oracle NetSuite to connect with Curology’s existing ERP to access product and inventory data. BigCommerce also integrates with Curology’s customer single sign-on system to route all logins through its in-house account systems, allowing prescription and non-prescription order histories to be merged.

“We’re thrilled to partner with Curology as they make their foray into DTC ecommerce,” said Marc Ostryniec, chief sales officer at BigCommerce. “They have a great vision for their brand and are making strategic moves to reach more audiences. Our open, flexible and powerful platform is the perfect fit to support their continued expansion.”

Curology joins a growing group of health and beauty merchants on the BigCommerce platform, including Bulk Nutrients, Bulk Apothecary and Jentri Quinn.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.