ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Sweetgreen Strengthens Leadership Team with Two New Hires

Chad Brauze joins as Head of Culinary and Michael Kotick as VP, Head of Marketing

Sweetgreen, the mission-driven restaurant brand serving healthy food at scale, today announced the hiring of Chad Brauze, Head of Culinary, and Michael Kotick, VP, Head of Marketing, to join the Sweetgreen team.

"We are thrilled to have these two industry leaders join our team at such an exciting time for the company,” said Sweetgreen Co-Founder and Chief Executive Officer, Jonathan Neman. “Over the past several months, we have introduced heartier menu options and launched our loyalty program, building on our industry-leading digital app. Their deep experience in menu innovation and marketing, combined with their passion for scaling businesses and pushing boundaries, will help us further our mission of connecting people to real food.”

Chad Brauze brings extensive menu innovation experience from quick service to fast casual and fine dining restaurants. In his role, Chad will be responsible for overseeing the Sweetgreen menu development and the innovation roadmap, and will report to Nicolas Jammet, Co-Founder and Chief Concept Officer.

Chad joins Sweetgreen from Burger King where he was the Senior Director of Culinary Innovation and Sustainability, overseeing the core menu and limited time only food program. Prior to that, he was the Director of Culinary and Menu Development at Chipotle Mexican Grill. His work included the testing and successful launches of Queso Blanco, Carne Asada and Brisket. Chad has trained in renowned kitchens around the world including at El Bulli, Per Se and Daniel. He holds a degree from the Culinary Institute of America.

Michael Kotick adds award-winning marketing, innovation, and communications experience to the team from his time working with fast casual and CPG food brands. In his role, Michael will be responsible for overseeing Sweetgreen’s marketing and menu strategy, and will report to Nathaniel Ru, Co-Founder and Chief Brand Officer.

Prior to joining Sweetgreen, Michael served as Chipotle’s Senior Director of Marketing. He was responsible for driving Chipotle’s purpose-driven marketing through national campaigns, brand and sustainability actions, menu and product innovation, digital marketing, loyalty program growth, and in-restaurant experience. During his tenure, Michael also led the marketing strategy for Chipotle’s brand growth in Canada and Western Europe.

Additionally, Michael spent eight years at Nestlé where he served in various marketing leadership positions, including marketing director, general manager, Member of Nestlé’s global marketing leadership team, and global head of digital and social media of PetCare.

Michael has been recognized as one of Business Insider’s 25 Rising Stars in Brand Marketing, and has earned a Master's in Global Management from Thunderbird School of Global Management, an MBA in Marketing and Finance from Michigan State University, and a BA in Economics from Michigan State University.

About Sweetgreen:

Sweetgreen (NYSE: SG) passionately believes that real food should be convenient and accessible to everyone. Every day their team members create delicious seasonal meals from fresh ingredients and produce that prioritizes organic, regenerative, and local sourcing. Sweetgreen strongly believes in harnessing the power of technology to enhance the customer experience to meet their customers where they are. Sweetgreen’s strong food ethos and investment in local communities have enabled them to grow into a national brand with a mission to build healthier communities by connecting people to real food. To learn more about Sweetgreen and its menu, visit www.Sweetgreen.com. Follow Sweetgreen on Instagram, Facebook and Twitter @Sweetgreen.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  227.89
-1.64 (-0.72%)
AAPL  276.86
-1.92 (-0.69%)
AMD  219.70
+1.73 (0.79%)
BAC  53.95
-0.01 (-0.01%)
GOOG  316.01
-6.08 (-1.89%)
META  669.86
-3.56 (-0.53%)
MSFT  492.18
+9.01 (1.87%)
NVDA  183.62
+1.21 (0.66%)
ORCL  219.08
+1.50 (0.69%)
TSLA  438.63
-16.37 (-3.60%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.