Veteran SaaS leader to drive global sales and accelerate market expansion

Rootstock Software, a recognized leader in the Manufacturing Cloud ERP space, today announced the appointment of Andy Brabender as Chief Revenue Officer (CRO). In this position, Brabender will spearhead the company’s global sales strategy, which encompasses direct sales and global alliances.

“Adding Andy to our leadership team is a strategic milestone in sync with our company’s go-to-market transformation,” said Rick Berger, CEO of Rootstock Software. “With Andy’s deep expertise in SaaS and a proven history of driving exponential revenue growth, we are poised to take our sales and partner operations to new heights. His pragmatic leadership style and metrics-driven approach are critical assets as we scale to meet pent-up demand for a modern ERP like Rootstock.”

As Rootstock continues to innovate its ERP offering with AI capabilities, Brabender’s experience in building high-performance sales teams and executing successful go-to-market (GTM) strategies will be invaluable.

“I’m excited to join Rootstock at such a critical juncture in its trajectory,” said Andy Brabender. “Rootstock not only offers a comprehensive ERP on the leading cloud platform, but also an unparalleled ability to deliver value to manufacturing and product companies. In today’s uncertain economic climate, companies are looking to impact operations with tech tools that drive efficiency, cost savings, and staff productivity. Within our GTM strategy, partners and channels serve as force accelerators.”

With over 20 years of experience in SaaS, Brabender has a proven track record of transforming sales organizations and delivering exceptional results. Most recently, at GridPoint, he led a comprehensive overhaul of their GTM organization, resulting in a significant increase in new logo sales in just two years. His previous leadership roles at ServiceChannel and SMS Assist further demonstrate his ability to scale businesses and achieve sustained growth.

This appointment underscores Rootstock’s continued commitment to growth and leadership in the ERP market. The company continues to make phenomenal strides—recently recognized as a “Leader” in several third-party evaluations of ERP solutions, winning industry awards and showing momentum among global brands.

Manufacturers and product companies are invited to meet Rootstock staff and executives—including Brabender—at Dreamforce, Sept. 17-19, 2024, in San Francisco, CA. Rootstock will also be hosting a Speakeasy Night during the conference on Tues, Sept 17, 7:15 pm PT—register to attend and receive a secret password to enter.

About Rootstock

Rootstock Software provides the leading Manufacturing Cloud ERP, which empowers hundreds of manufacturers to turbocharge their operations in today's dynamic, post-pandemic world. Natively built on the Salesforce Platform, Rootstock delivers a future-proof solution. With it, manufacturers gain the agility to continually transform their business to meet evolving customer needs, navigate emerging challenges, and accelerate success. In addition, the "connectability" of Rootstock Cloud ERP gives manufacturers 360° visibility to collaborate with suppliers, trading partners, and the broader value chain. As Rootstock continues to grow, stay tuned to the company’s latest customers, career opportunities, and LinkedIn posts.

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