Venu Holding Corporation ("VENU") (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, has announced the addition of Tommy Ginoza to VENU’s live entertainment programming team. With nearly three decades of experience across the live entertainment and music industries, Ginoza brings a wealth of expertise in concert promotion, talent buying, and marketing that will help drive VENU into its next chapter of business growth.

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Phil Long Music Hall in Colorado Springs, CO

A native of Los Angeles, Ginoza is a multifaceted entrepreneur with a career spanning music, live events, and hospitality. He is the founder of Sugar Monkey Live and Sugar Monkey Brewery & Social Club, ventures that uniquely combine his passion for live music, concert promotion, and craft brewing to create community-driven entertainment spaces.

Ginoza began his career in 1995 with internships at Mercury Records and EMI Records, later working full-time on projects that launched the careers of artists such as D’Angelo and AZ. In 1996, he transitioned into concert promotion, joining Goldenvoice, the famed producers of Coachella Music & Arts Festival, where he honed his skills in marketing, production, and show operations across hundreds of events.

Over the years, Ginoza went on to hold senior roles with Universal Concerts/House of Blues Concerts and later at Live Nation, where he spent nearly 20 years and rose to Senior Vice President of Booking and Talent for the Midwest Region. In this role, he collaborated with some of the world’s biggest artists, including Coldplay, Beyoncé, Jay-Z, Aerosmith, Twenty One Pilots, and Imagine Dragons, among many others.

Following the pandemic, Ginoza returned to Los Angeles to launch Sugar Monkey Live, where he partnered with Mammoth Presents to promote successful tours with K-Pop sensations Mamamoo and P1Harmony, as well as tours for Rod Wave, Lil Baby, and Lauryn Hill & The Fugees.

“Tommy is one of the most respected names in live entertainment, with decades of experience working alongside some of the most iconic artists and promoters in the business,” said Will Hodgson, President of Venues. “His insight, creativity, and entrepreneurial spirit align perfectly with VENU’s vision as we continue expanding nationally and redefining the live entertainment experience.”

“I’m thrilled to join the VENU team at such an exciting moment in its growth,” said Tommy Ginoza. “VENU is truly building something special, and I look forward to contributing my experience to help bring these world-class entertainment destinations to life.”

VENU is riding extraordinary momentum as it executes its national growth strategy. The company recently announced a multi-billion-dollar with $1.3 billion in active construction currently underway, on their way to a projected $5 billion in the next 36 months. VENU is targeting a total of 40 locations by 2030 including their innovative multi-seasonal model able to support year-round programming. Ginoza’s addition represents a significant step forward for VENU’s programming team. His industry expertise and proven ability to secure and shape high-caliber entertainment will directly strengthen our annual lineup, expand our audience reach, and increase the overall value of our offerings.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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