Fundraising Partnership to Help Provide Meals During the Holiday Season

Sinclair to Donate $25,000

Sinclair today announced the company will partner with Feeding America® to launch Sinclair Cares: Fill the Food Banks, a fundraising campaign to help provide meals to families across the U.S. during the holiday season. The initiative, which begins today, will run through December 25.

Through financial contributions, viewers can help provide access to meals for members of their local communities. All donations will directly benefit the Feeding America food bank serving the donor’s local area, determined by the ZIP code associated with their method of payment.

The campaign will be supported by a $25,000 donation from Sinclair.

Through Feeding America, every $1 dollar donated helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.

Sinclair Cares: Fill the Food Banks will be supported through news coverage and public service campaigns across the company’s owned and/or operated television stations.

“The holiday season can be especially difficult for families facing food insecurity. Through Sinclair Cares: Fill the Food Banks, we’re uniting our local stations and viewers to make a real impact in their own communities, a true reflection of our company’s commitment to Enriching Local Lives,” said Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair. “Together, we can help ensure that every family has a meal on the table for the holidays.”

"Food brings us together, especially during the holidays. This season, we’re proud to partner with Sinclair to help ensure everyone can bring meals home and celebrate together," said Lauren Biedron, senior vice president of corporate partnerships at Feeding America.

Visit SinclairCares.com to donate to the Sinclair Cares: Fill the Food Banks campaign or learn how to volunteer at a local Feeding America food bank.

About Sinclair Cares:

Sinclair Cares utilizes the strength of Sinclair Inc.’s properties to uplift organizations and inspire audiences and employees to make a positive impact in their communities. A company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets to support various community and charitable endeavors through financial assistance, volunteerism and raising awareness of important topics through Sinclair’s media platforms. Recent partnerships include The American Red Cross, The Salvation Army, American Cancer Society, Reading is Fundamental, National Diaper Bank Network, NAMI, and Disabled American Veterans (DAV).

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 179 television stations in 81 markets affiliated with all major broadcast networks; and owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About Feeding America:

Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.

Category: General

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