A fresh take on men’s wellness that swaps stigma for confidence and celebrates real conversations about intimacy and self‑care.

BlueChew, the company that pioneered direct-to-consumer telemedicine, today announced a new multi-spot advertising campaign that leans into bold humor and a fresh creative strategy to challenge long-standing taboos in men’s health. Supporting erectile function, BlueChew has become one of the largest prescription brands in terms of search volume, and continues to redefine how men approach sexual health with confidence and openness.

The campaign signals a step-change for the industry as BlueChew advances beyond clinical tropes and traditional problem-solution marketing. The new spots celebrate confidence and connection, reframing how partners talk about sexual wellness as part of a broader health journey.

“BlueChew’s mission has always been to amplify the fun and connection of sex,” said Steve Sullivan, CEO of BlueChew. “These spots reflect our belief that humor and playfulness will create a brand that excites couples. When BlueChew is part of the night, it should feel playful, confident, and memorable.”

Rather than telling the story from a patient or clinician’s perspective, the campaign adopts unexpected narrators and contexts to open up the conversation. Each spot delivers its own distinct tone and creative lens. “Group Chat” takes a female‑forward perspective that underscores shared decision‑making and support; “Better Sax” is fast‑paced, visually striking, and packed with humor; and “Pillow Talk” offers a whimsical, brand‑true wink that makes a sensitive topic feel easy and human. Though distinct in execution, the three spots share one goal: to normalize the conversation, invite both partners in, and make the audience feel like the hero.

“By shifting the point of view, sometimes to a group chat, sometimes to inanimate objects, we remove pre‑existing stigma and let people see themselves in the story without judgment. It’s frank, funny, and ultimately empowering,” said Ryan Peterson, CMO at BlueChew.

The launch builds on BlueChew’s proprietary, frictionless telemedicine platform and its brand promise to Have Better Sex!—a trademark the company has championed as it experienced growth. By leading with humor and humanity, BlueChew underscores its belief that intimacy and health can coexist naturally in everyday conversations.

About BlueChew

BlueChew pioneered direct‑to‑consumer telemedicine, connecting adults to licensed medical providers for prescription chewable tablets that support erectile function. With discreet packaging, flexible monthly plans, and a streamlined online experience, BlueChew makes care simple, accessible, and stigma‑free.

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