The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth

Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect a seamless, consistent, and personalized experience across every part of their journey, making it imperative that brands deliver a total experience. With this approach, companies can simultaneously achieve growth while also driving higher customer retention and loyalty. This year’s event theme of “The Total Experience: Your Brand, Their Journey” offers fresh insights and actionable tools to help customer experience (CX), digital, and marketing leaders optimize the entire customer relationship.

At CX Summit North America, attendees will access more than 100 keynote, breakout, and interactive sessions, real-world case studies, workshops, and analyst-led roundtables to learn how to tackle their biggest customer challenges, including achieving alignment across CX, marketing, and digital business functions, integrating emerging technologies into their strategy, and developing robust measurement practices to capture the total customer experience.

Noteworthy event keynote and breakout sessions include:

• Brand + CX Powers Growth. This keynote will unveil Forrester’s Total Experience Score: a new measurement framework that concurrently evaluates both brand and customer experience — and surfaces the interdependencies between the two. Attendees will learn how an integrated strategy can increase revenue up to 3.5x.
• Adopt An Experience Mindset To Win And Retain The Distracted Consumer. In this keynote, attendees will learn why brands must adopt a total customer experience mindset to connect with consumers, enhance their experience, and drive business success.
• The Network Effects Of AI Create Powerful Experiences. This keynote will examine how automation and AI augmentation can fuel impactful customer experiences and forge connections across their CX, marketing, and digital business.
• Optimize Tech Investments To Fuel CX Transformation. This session will highlight how to align tech purchases with the broader business goals to drive greater CX.

"When brand and customer experience intertwine, businesses unlock the full potential of their relationship with customers and prospects,” said Rick Parrish, event host and VP, research director at Forrester. “This translates into growth across revenue and retention. However, understanding customers’ total experience journey requires both bold creativity and strategic innovation. At CX Summit North America, leaders will walk away with actionable advice on how to deliver a cohesive brand experience that fosters retention and loyalty.”

In-person attendees at CX Summit North America will also have access to several unique programs, including Forrester’s CX certification course, the Forrester Women’s Leadership Program, and the Executive Leadership Exchange, an invitation-only program for CX, marketing, and digital executives.

Forrester announced the call for nominations for its 2025 North American Customer Obsession Awards, which recognize companies and B2C marketing, CX, and digital business leaders that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Organizations and leaders can visit here to review complete award nomination criteria.

Special offers to sign up for CX Summit North America:

• Super early-bird pricing. Those who register to attend by March 10, 2025, will save $1,100 with Forrester’s super early-bird discount, a limited-time offer.
• Team discount. CX, digital, and marketing leaders looking to achieve alignment as they pursue CX excellence are encouraged to attend with their teams. They will receive five tickets for the price of four in one transaction.

Resources:

• Register to attend Forrester’s CX Summit North America.
• View the full agenda and speakers for CX Summit North America.
• Follow @Forrester and #ForrCX for updates.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

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