Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.

“We are very excited to add these talented leaders to crucial roles within our growing company. They will each have a direct impact on our employees and guests,” said Jared Smith, President & CEO, Alterra Mountain Company. “Diane and Will both bring years of experience in their fields and will greatly impact the continued success of Alterra Mountain Company.”

As Chief People Officer, Diane Neville will be instrumental in shaping and executing the company’s people strategy, driving key initiatives to attract, develop, and retain top talent, as part of the company’s goal to cultivate an industry-leading employee experience.

With over 20 years of experience in Human Resources, Diane brings deep expertise in the hospitality and F&B industries. Most recently, she served as CPO at Shake Shack Enterprises, where she built a robust employee infrastructure and developed policies and practices to support the company’s growth across its 550+ global locations. Before that, Diane led national HR strategies and workforce development at P.F. Chang's China Bistro, McKesson Corporation, Fender Musical Instruments, and AON Corporation, focusing on recruitment, employee relations, HR technologies, leadership development, engagement, and compliance.

"I’m thrilled to join the team at Alterra Mountain Company and contribute to their ongoing efforts to provide the best employee experience in the industry," said Diane Neville, Chief People Officer, Alterra Mountain Company. "I look forward to bringing fresh, innovative ideas to further nurture the incredible culture that has been built at each of our destinations, as well as within the Denver team."

Will Forbes will oversee a division of the company dedicated to Alterra’s adventure hospitality operations, currently made up of Alterra’s two heli-skiing operations, CMH Heli-Skiing & Summer Adventures, and Mike Wiegele Helicopter Skiing (MWHS), both located in British Columbia, Canada. He will be responsible for creating an innovative vision and strategy for growing Alterra’s adventure travel portfolio, while building new capabilities to be leveraged across both CMH and MWHS.

A lifelong snowboarder, Forbes hails from Toronto and has over 20 years of experience with global operations and strategy, with a deep focus on luxury travel with world-class brands including Four Seasons and Kensington Tours. Prior to that, he held a variety of strategy and marketing roles at leading consumer brands like Heineken and Molson Coors.

“Heli-skiing is a highly-specialized operation and Alterra is home to two of the premier outfits in the world with CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing. I very much look forward to working with this team of passionate professionals to continue to offer the best guest experiences possible, while building on the legacy of the operations to expand and evolve Alterra's position in the adventure travel space,” said Will Forbes, President & Chief Operating Officer, Experiences Division.

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

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