ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best

Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience

Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the third quarter. These spots, directed by Taika Waititi and brand spokesperson and actor Dan Levy, alongside co-star Heidi Gardner and a special cameo by the legendary Morgan Freeman, irreverently proclaim the company’s belief: Homes.com is the best.

The new commercials feature Levy, as head of Homes.com, and Gardner, his top executive, doing their best to convince their corporate lawyer to let them say what is plainly true: Homes.com is the best home-shopping site. As any good corporate lawyer would, he continues to object to making such a bold claim in an advertisement, while they offer increasingly creative ways to restate their claim. The story continues and escalates across the two 30-second spots during the game. Ultimately Morgan Freeman delivers a powerful testament in a way only Morgan Freeman can.

Last year, during Super Bowl LVIII, CoStar Group launched the largest real estate marketing campaign in history with a $1 billion initiative to introduce Homes.com. Within just one year, our campaign has driven 110 million average monthly unique visitors to the Homes.com Network for the last fiscal quarter according to Google Analytics - an audience comparable to the Super Bowl's viewership, and nearly double that of Realtor.com’s 62 million average monthly unique visitors for the last fiscal quarter, according to its publicly reported internal data. Homes.com’s consumer brand awareness skyrocketed, jumping from 4% to 33%.

Homes.com is the first major U.S. real estate portal to focus first on helping homeowners and their agents leverage the marketing power of the internet to bring more potential buyers to their listings. Other major real estate websites divert the leads from home sellers’ MLS listings to sell them to unrelated agents who may use them to sell competing properties. On average, Homes.com’s Members are winning 58% more listings because they offer the home sellers a real estate portal that works for them not against them.

Andy Florance, Founder and Chief Executive Officer of CoStar Group, said, “We believe that it is obvious that Homes.com is the best home shopping website anywhere, but our lawyers told us while it may be true, we cannot legally say that in an ad. So we turned to the very best talent in RPA, Taika Waititi, Dan Levy, Heidi Gardner, and Morgan Freeman to not tell the world that Homes.com is the best. When Morgan Freeman says so who can say it is not so?”

Florance added, “We believe that Homes.com offers home shoppers the most content on an attractive spam free site. 100% of home shoppers use the internet to look for their next home purchase and we believe that Homes.com is the best place to successfully market a home for sale. We suspect that home sellers would be outraged if they knew that other real estate portals use their listings as bait to generate leads for potentially competing agents and competing homes for sale. That is why we put the home sellers first with our 'Your Listing Your Lead' principal.”

In the weeks and months following the Super Bowl, Homes.com will sustain awareness and engagement in a significant way across TV, streaming video, digital, social, and audio in almost all major outlets. Viewers across the U.S. are learning about Homes.com, and quickly adopting the platform as the best home search, buying and selling solution.

About COSTAR GROUP, INC.

CoStar Group (NASDAQ: CSGP) is the global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands include STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 163 million average monthly unique visitors in the third quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.