According to the report, “Sprinklr brings a broad modern platform and a digital attitude to its customer service offerings.”

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that it has been named a Strong Performer in The Forrester Wave™: Contact-Center-As-A- Service Platforms, Q2 2025 report. The report evaluated 10 vendors based on three categories: current offering, strategy, customer feedback.

“This is a critical step in our journey to leadership and market disruption,” said Sprinklr President and CEO, Rory Read. “The focus today is to make Sprinklr Service customers successful with their CX efforts and increase business to realization value. This position is a testament to the strategy to harden the Sprinklr Service platform. We continue to innovate on key features and expand the footprint to disrupt the legacy players in the CCaaS space.”

According to the report, “Sprinklr’s vision for customer service focuses on proactive care, digital experiences, and AI driven solutions.”

The report continues, “Sprinklr’s system architecture has helped the company grow quickly both in terms of size and breadth of offering. The architecture helps it add functionality quickly to keep up with this fast-changing market, including providing innovative uses for GenAI and LLMs in its customer service system.”

For more information or to access the full report, visit: https://www.sprinklr.com/forrester-wave-ccaas-2025/.

Forrester Disclaimer

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,900 valuable enterprises — global brands like Microsoft, P&G, Samsung and 60% of the Fortune 100. Sprinklr is redefining the world's ability to make every customer experience extraordinary.

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"This position is a testament to the strategy to harden the Sprinklr Service platform. We continue to innovate on key features and expand the footprint to disrupt the legacy players in the CCaaS space.”