The exclusive drop gives a new meaning to the “Breakfast of Champions”

The Breakfast of Champions is teaming up with Marvel Studios’ “Thunderbolts*”, in theaters May 2, to release an electrifying, limited-edition novelty cereal box. An allusion to Wheaties first made its “Thunderbolts*” debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters nationwide. Now, this crossover is leaping out of the cinematic universe into your fingertips with a limited-edition drop fans won’t want to miss.

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Wheaties debuts limited-edition box in collaboration with Marvel Studios’ Thunderbolts*, in theaters May 2

“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts*’ allows us to embrace a new kind of champion — one that defies expectations,” said KC Glaser, Senior Brand Experience Manager at General Mills. “This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”

The collectible Wheaties cereal box design showcases the film’s ensemble cast of disillusioned castoffs and antiheroes who unite for a high-stakes mission. Featuring the Marvel Studios’ “Thunderbolts*” logo reimagined through a Wheaties lens, the film-inspired box won’t include cereal, but fans will have the option to purchase it with or without a protective acrylic case so they can display and preserve this collector’s item however they choose.

The limited-edition Wheaties box inspired by “Thunderbolts*” will be sold exclusively online at Wheaties.com starting at 11 a.m. EST on Wednesday, April 30, while supplies last.

Don’t forget to catch more surprises from the newest Wheaties champions in Marvel Studios’ “Thunderbolts*”, storming into U.S. theaters May 2.

For more information and updates on the limited-edition drop, visit Wheaties.com and follow Wheaties on social media @Wheaties.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

About Marvel Studios’ “Thunderbolts*”

In “Thunderbolts*” Marvel Studios assembles an unconventional team of antiheroes—Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

The film stars Florence Pugh, Sebastian Stan, Wyatt Russell, Olga Kurylenko, Lewis Pullman, Geraldine Viswanathan, Chris Bauer, Wendell Pierce, with David Harbour, with Hannah John-Kamen, and Julia Louis-Dreyfus.

Jake Schreier directs “Thunderbolts*” and Kevin Feige is the producer. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers. The screenplay was written by Eric Pearson and Joanna Calo, and the story is by Eric Pearson. Marvel Studios’ “Thunderbolts*” releases May 2, 2025, in U.S. theaters.

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