New book offers agents a comprehensive roadmap to establish a thriving career

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, introduces "Rookie Real Estate Agent: Launch a Limitless Career That Lasts," a new book authored by Jay Papasan, co-author of the best-selling real estate career guide "The Millionaire Real Estate Agent."

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“We asked the most successful agents in our industry what they did their first year that others don't,” said Jay Papasan, the author of "Rookie Real Estate Agent". “Their answers offered a clear formula for success. The 'Rookie' lays out the fundamentals every agent needs to thrive.”

“With tens of thousands of new agents entering the industry each year—and a third leaving before they close a deal—it’s time for a new playbook,” said author Jay Papasan. “‘Rookie Real Estate Agent’ is that playbook. It’s built for the realities of 2025 and beyond.”

Now available for pre-order, “Rookie Real Estate Agent” is an essential, comprehensive guide that offers new agents a proven roadmap to establish and sustain a thriving career as a real estate entrepreneur.

Drawing from prescriptive insights from hundreds of top agents, “Rookie Real Estate Agent” helps new agents:

• Adopt the mindset​ needed to thrive as a real estate entrepreneur
• Master industry fundamentals​
• Develop a six-figure business plan​ and manage finances
• Drive effective lead-generation strategies​ to find motivated buyers and sellers
• Deliver exceptional client service​
• Manage transactions from agreement to close​
• Build a reliable database for predictable future income​

“We asked the most successful agents in our industry what they did their first year that others don't,” said Papasan. “Their answers offered a clear formula for success. Treat your career like a business, not a hobby. Work your database early and often. Leverage technology to save money and time while amplifying your value proposition. The ‘Rookie’ lays out the fundamentals every agent needs to thrive.”

Together with Gary Keller, the executive chairman and co-founder of KW, Papasan is also the co-author of ”The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” ”The Millionaire Real Estate Agent,” ”The Millionaire Real Estate Investor,” and ”SHIFT: How Top Real Estate Agents Tackle Tough Times.”

For more information and to preorder ”Rookie Real Estate Agent,” visit rookierealestateagent.com. Media interviews with Papasan are available.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 163,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250519281353/en/

“We asked the most successful agents in our industry what they did their first year that others don't,” said Papasan. “Their answers offered a clear formula for success.