Top 1% producer Rabuchin is leveraging NEO’s proprietary technology to fuel 75% growth over the next two years.

NEO Home Loans, powered by Better, a modern mortgage lender built for the next generation of advisors, proudly announces the addition of tech-forward mortgage professional Beny Rabuchin to its growing roster of high-performing talent. Rabuchin, a tech-savvy mortgage advisor, left Movement Mortgage for NEO Home Loans in order to scale with artificial intelligence and innovation.

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Rabuchin served 59 families, totaling $35 million in 2024, but he’s not slowing down. Known for his analytical mindset and ability to adapt quickly to new technologies, he joined NEO to elevate both the efficiency and impact of his business. Rabuchin sees the company’s smart operating model — powered by its proprietary AI intelligent LOS, Tinman™ — as the catalyst for exponential growth.

“From what I can see, Tinman™ is going to be a game changer,” said Rabuchin. “It’s already helping me work more efficiently, and I anticipate a 25% increase in my business in year one, with up to 75% growth by year two. That level of scale just wasn’t possible in previous environments.”

Rabuchin has always differentiated himself through education-driven advising, partnering only with referral partners who share his values around client service. But even with that foundation, he felt limited by outdated systems and rigid structures. NEO offered something different, not just the tools to move faster, but the transparency and leadership access to shape what comes next.

“For me, it’s not just about having tech, it’s about using it the right way,” he said. “NEO isn’t just different in philosophy. It’s different in how it equips advisors to lead, grow, and stand out. This model finally gives me the support and freedom to be the advisor I’ve always wanted to be. That’s the kind of environment where I thrive.”

NEO leadership sees Rabuchin as a strong cultural fit and a key part of a rising group of mortgage advisors driving West Coast growth who seek more than just leads. Tech-savvy advisors want intelligent platforms, full visibility, and a voice in shaping the future and that’s what we provide.

“Beny represents where this industry is heading,” said Ryan Grant, President of NEO Home Loans. “He’s not only a top producer, he’s someone who sees technology as a lever to deliver more value to clients and partners. We’re proud to have him on board.”

Based in Bend, Oregon, Rabuchin will continue serving his clients with a high-touch, advisory-first approach, now powered by one of the most advanced platforms in the industry.

Ready to scale with AI, coaching, and the best platform in the business? Top producers don’t wait—they join NEO.

About NEO Home Loans, powered by Better

NEO Home Loans, powered by Better, is a next-generation mortgage lender redefining the industry through education, economic transparency, financial empowerment, lead generation and technology innovation. Built for mortgage advisors who want entrepreneurial freedom and clients who want more than a transaction, NEO is setting a new standard in lending.

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Beny Rabuchin, a tech-savvy mortgage advisor, left Movement Mortgage for NEO Home Loans in order to scale with artificial intelligence and innovation.