Phreesia, a leader in patient intake, outreach and activation, is proud to announce that Kristin Roberts, Vice President of Product Management, has been named in Becker’s Hospital Review’s 2025 list of the 100 Women in Health IT to Know.

“Women are leading the charge in transforming the future of healthcare through innovation in health IT,” Becker's said in its announcement of the list. “These trailblazing leaders are streamlining administrative processes, eliminating inefficiencies, standardizing workflows and driving meaningful change across the industry.”

In her role, Kristin drives Phreesia’s product vision and roadmap to meet the evolving needs of healthcare organizations, improve the care experience and empower patients to take an active role in their care. She recently led the launches of three new products for medication adherence, appointment readiness and patient bill pay, all built with the intention of engaging patients at key moments in their healthcare journey with the tools and information to make better, more informed decisions and improve outcomes.

With more than 15 years of industry experience, Kristin is widely regarded as a collaborative and solutions-oriented leader. She currently oversees multiple teams responsible for product management, user experience, product operations, clinical content and analytics. Kristin also has played a key role during pivotal moments in Phreesia’s history, including its initial public offering and during the COVID-19 pandemic, when the company pivoted its entire product roadmap and strategy to meet the urgent and quickly changing needs of healthcare organizations.

“It’s an honor to be recognized alongside such an impressive group of women,” said Kristin Roberts, VP, Product Management at Phreesia. “This achievement reflects the incredible teams I get to work with, who are dedicated to building and driving adoption of innovative solutions that help patients take an active role in their care. I’m grateful to be part of an organization that is making such a meaningful impact in healthcare.”

For more information on Phreesia, visit www.phreesia.com.

About Phreesia

Phreesia is the trusted leader in patient activation, giving healthcare providers, life sciences companies and other organizations tools to help patients take a more active role in their care. Founded in 2005, Phreesia enabled approximately 170 million patient visits in 2024—1 in 7 visits across the U.S.—scale that we believe allows us to make meaningful impact. Offering patient-driven digital solutions for intake, outreach, education and more, Phreesia enhances the patient experience, drives efficiency and improves healthcare outcomes. To learn more, visit phreesia.com.

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