Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events.

Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp’s out-of-home measurement tools. VideoAmp’s out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game.

Powered by VideoAmp’s VALID^™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool.

“For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making,” said Peter Liguori, Executive Chairman of VideoAmp. “This isn’t simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp’s advanced audience capabilities make possible.”

The first edition of THE REPLAY looks back on this year’s March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round.

For example, this month’s edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in.

The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open.

In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space.

Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024.

About VideoAmp

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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