Performances by Robert Earl Keen and Evan Felker of Turnpike Troubadours Kick Off Sunset Amphitheater’s Live Music Era in North Texas

Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, and the City of McKinney welcomed 500 City of McKinney officials, venue sponsors, partners, investors, and live music fans to the groundbreaking event for Sunset Amphitheater powered by EIGHT Elite Light Beer last Friday, June 13. The future site of the 20,000-seat facility located on 46 acres near U.S. 75 and Highway 121 will be a first-of-its-kind premium live music venue in Texas, slated to open in third quarter 2026.

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Sunset Amphitheater at McKinney powered by EIGHT Elite Light Beer Official Ground Breaking Ceremony. Photo credit: Whitten Media

The Friday, June 13, event featured a song swap from one of Texas’s most beloved singer-songwriters, Robert Earl Keen, and Turnpike Troubadours’ Evan Felker. The invite-only evening kicked off with a social hour and remarks from VENU Founder and CEO J.W. Roth, McKinney Mayor George Fuller, McKinney Mayor-elect Bill Cox, and leaders from the McKinney Economic Development Corporation and McKinney Community Development Corporation. After the official groundbreaking, Robert Earl Keen and Even Felker entertained guests by performing country music.

“We’re so excited to be here,” said VENU Founder and CEO J.W. Roth. “We’re going to build the most luxurious, fully seated, multi-configuration, multi-seasonal venue in history right here in McKinney. The organizations here in McKinney have been nothing short of incredible. This groundbreaking wouldn't be possible without that unwavering passion of the folks of McKinney.”

​​The Sunset Amphitheater at McKinney powered by EIGHT Elite Light Beer puts fans in the center of the action, promising an elevated experience from the moment they arrive. With a flexible, multi-season configuration that enables year-round programming, premium LuxeFire Suites, the exclusive members-only Aikman Club (detailed below), a canopied roof and wind walls designed to provide protection from inclement weather and a comfortable atmosphere in the winter, Sunset Amphitheater at McKinney powered by EIGHT Elite Light Beer is the only premium outdoor live music venue in Texas. Guests will also enjoy elevated food and beverage offerings through a newly announced strategic partnership with Aramark Sports + Entertainment.

In collaboration with NFL Hall of Famer and EIGHT Beer Founder Troy Aikman, the venue boasts The Aikman Club—a beautifully appointed members-only club offering world-class cuisine and nestled at the very center of the amphitheater. This one-of-a-kind space offers unmatched views, premium seating and an array of high-end amenities for its elite members. Click here to discover how to get involved.

The multi-seasonal, ultra-luxe venue is being developed as part of a public-private partnership between VENU, the City of McKinney, the McKinney Economic Development Corporation and the McKinney Community Development Corporation. The $300 million venue is projected to generate more than $3 billion in economic impact over its first 10 years of operation—spurring job creation, local tourism, tax revenues to support schools and public services, infrastructure improvements, small business growth, and broader community development.

ABOUT VENU HOLDING CORPORATION:

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur and 2023 VenuesNow All-star J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the premium live entertainment experience. Click here to view our company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

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The future site of the 20,000-seat facility located on 46 acres near I-75 and Highway 121 will be a first-of-its-kind premium live music venue in Texas, slated to open in third quarter 2026.