One-Day Bloomreach Event to Feature Former Nike CMO and Best Selling Author Greg Hoffman as Keynote Speaker

Bloomreach, the agentic platform for personalization, today announced the return of its annual AI event for marketing and ecommerce: the Edge Summit. Taking place across Miami and London, this year’s Edge Summit will explore the shifting paradigm of customer experience in the age of AI, led by a new agentic reality and advanced conversational possibilities. The one-day event is sponsored by Shopify, and will feature visionary keynotes, exclusive product launches, specialized content tracks for both practitioners and executives, and countless opportunities for conversation and networking among peers.

Opening the event in both Miami and London, global brand leader, author, and former Nike CMO Greg Hoffman will take the Edge Summit stage for a thought-provoking keynote about maintaining humanity amidst technological change. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. Today, as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. In 2022, Greg authored Emotion by Design: Creative Leadership Lessons From a Life at Nike, which explored the human element in forming consumer bonds.

After a morning of visionary keynotes, the Edge Summit will diverge into two wholly unique experiences, ensuring attendees walk away with actionable insights for their specific roles:

• The Expert Experience: Ecommerce and marketing experts attend peer-led panels and workshops.
• The Executive Experience: C-suite and senior leaders join small groups for AI-focused strategic discussions.

"The Edge Summit will bring together the brightest minds in AI, marketing, and ecommerce to navigate a new frontier of customer experience. This is an opportunity for both tactical experts and strategic leaders to learn how to harness agentic AI to break the limits of ordinary experiences,” said Raj De Datta, CEO and co-founder, Bloomreach. “The future of customer experience isn't just about technology adoption — it's about reimagining what's possible when human creativity meets AI's transformative potential."

The Edge Summit will take place on September 17-19 in Miami and September 23-25 in London. Secure your spot today.

About Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250617232692/en/

“The future of customer experience isn't just about technology adoption — it's about reimagining what's possible when human creativity meets AI's transformative potential."