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Esri Releases Essential Guide to Empowering Storytelling with Maps

New Book Is a Guide for Bringing Data to Life Using Esri’s ArcGIS StoryMaps

Esri, the global leader in location intelligence, today announced the publication of Telling Stories with Maps: Lessons from a Lifetime of Creating Place-Based Narratives. In this new guide, author Allen Carroll details the practical functions and features of ArcGIS StoryMaps, Esri’s storytelling platform that users can leverage to develop multimedia stories with maps, visualizations, motion, and interactivity.

From scraping patterns in sand to drawing intricate lines on vellum and paper to charting every place on the planet, humans have used maps as a powerful storytelling medium. In Telling Stories with Maps, Carroll explains how the digital age revolutionized the creation, distribution, and consumption of maps, creating enormous opportunities for communication.

With more than a decade of his 27-year career at the National Geographic Society as chief cartographer, author Allen Carroll joined Esri in 2010. He then founded the ArcGIS StoryMaps team, which developed the web tool hundreds of thousands of individuals and organizations use today.

Featuring a foreword by renowned travel writer and cofounder of Lonely Planet Tony Wheeler, Telling Stories with Maps bridges both the analog and digital realms, showcasing how maps themselves tell stories and enrich narratives by providing context and insight. Richly illustrated with examples, from traditional maps to the latest digital visualizations, the book is an essential guide for anyone interested in the powerful potential of maps as a tool for communication and collaboration.

Telling Stories with Maps: Lessons from a Lifetime of Creating Place-Based Narratives is available in paperback (ISBN: 9781589487970, US$44.99) and as an ebook (ISBN: 9781589487956, US $44.99). This book can be obtained from most online retailers worldwide. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.

About Esri

Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, helps customers unlock the full potential of data to improve operational and business results. Founded in 1969 in Redlands, California, USA, Esri software is deployed in hundreds of thousands of organizations globally, including Fortune 500 companies, government agencies, nonprofit institutions, and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial technology and analytics, Esri engineers the most innovative solutions that leverage a geographic approach to solving some of the world’s most complex problems by placing them in the crucial context of location. Visit us at esri.com.

Copyright © 2025 Esri. All rights reserved. Esri, the Esri globe logo, ArcGIS, StoryMaps, The Science of Where, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

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