ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Nexstar Media Promotes Dan Lanzano to President, National Advertising Sales

Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the promotion of Dan Lanzano to President of National Advertising Sales, effective immediately. In this newly created position, Mr. Lanzano will be responsible for leading all aspects of Nexstar’s national advertising efforts, including the sales teams representing network assets across CW Sports, CW Entertainment, and CW Digital; NewsNation and NewsNationNow.com; Nexstar’s multicast networks, Antenna TV, and Rewind TV; and the company’s political and national spot advertising. Mr. Lanzano will also oversee Nexstar’s research operations, its national network monetization, and paid and direct response advertising departments. He will be based in Nexstar’s New York City offices and will report to Nexstar’s President and Chief Operating Officer, Michael Biard.

Mr. Lanzano joined Nexstar in February 2024 as Senior Vice President of National Advertising Sales and has a proven track record of growing advertising revenue, increasing market share, forging strategic client relationships, and building new business alliances. During his time at Nexstar, Mr. Lanzano and his team have overseen the upfront and scatter marketplaces for Nexstar’s networks division while developing a robust sales strategy for CW Sports, managing media and sponsorship revenue, go-to-market planning, sales packaging, and analysis of sports rights acquisitions.

“This is a well-deserved promotion,” said Mr. Biard. “Dan has had a terrific impact on our national sales efforts since joining Nexstar in early 2024. He is a creative thinker and a dynamic leader, adept at recruiting, building, and motivating enthusiastic sales teams that are not content with the status quo. He is well respected across the media industry for his understanding of audiences regardless of platform, and he can customize the right approach to meet the needs of our partners. I am looking forward to working with him as he assumes this new role and continues to lead the national sales organization.”

Throughout his nearly 20-year career, Mr. Lanzano successfully built deep agency and client partnerships for both core advertising channels and emerging media platforms and products. From 2012 to 2024, Mr. Lanzano served in various sales management leadership roles, including the last 6 years as Vice President of Advertising Sales for Warner Bros. Discovery (WBD). In that capacity he was responsible for the company’s monetization efforts across its entire portfolio of media properties, including entertainment, lifestyle, sports, news, and MAX Streaming/Digital assets. Prior to his tenure at WBD, Mr. Lanzano held several advertising sales positions of increasing responsibility at Turner/Warner Media.

“Nexstar’s unique portfolio of national media assets, supported by its unrivaled local broadcast portfolio, affords the company a tremendous advantage over the competition and enables us to serve our advertising and marketing clients with a variety of bespoke cross-platform solutions tailored specifically to their needs,” said Mr. Lanzano. “We have a talented, industry-leading sales team in place, and I am looking forward to helping Nexstar significantly grow its share of national advertising across the country.”

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

Nexstar promotes accomplished media sales executive, Dan Lanzano, to President of National Advertising Sales, where he is responsible for leading all aspects of Nexstar’s national advertising efforts.

Contacts

MEDIA:

Gary Weitman

EVP and Chief Communications Officer

Nexstar Media Group, Inc.

972/373-8800 (office) or gweitman@nexstar.tv

INVESTOR:

Joe Jaffoni or Jennifer Neuman

JCIR

212/835-8500 or nxst@jcir.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.