ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Bentley Mills Becomes Early Adopter of Celanese ECO-CC Binder To Advance Sustainable Carpet Tile Manufacturing

Bentley integrates innovative carbon capture technology into production process

Celanese Corporation (NYSE: CE), a global specialty materials and chemical company, and Bentley Mills, a leading commercial carpet manufacturer, announced today that Bentley is one of the first users of Celanese’s vinyl acetate ethylene (VAE) ECO-CC emulsions, a binder made with raw materials derived from captured carbon dioxide (CO₂), for Bentley’s carpet tile production.

VAE ECO-CC emulsion is produced using carbon capture and utilization (CCU) based raw materials from the Celanese Clear Lake, Texas site. By capturing and using carbon dioxide (CO₂) as a raw material for binder production instead of virgin fossil sources, manufacturers get both a more circular and lower-carbon footprint alternative to traditional binders. Bentley began using ECO-CC in its carpet tile production in May 2025, seamlessly integrating the material into its high-performance manufacturing process.

“ECO-CC represents a meaningful step forward in sustainable materials innovation,” said Kevin Norfleet, global sustainability director at Celanese. “We’re proud to see forward-thinking manufacturers like Bentley take the lead in adopting solutions into commercial use that can reduce carbon impact while maintaining high performance. Their early adoption demonstrates how industrial CCU can scale in real-world applications.”

By switching to ECO-CC, Bentley estimates that it will use approximately 750,000 pounds of captured CO₂ annually in its carpet tile production—the equivalent to saving nearly 6,000 trees. ECO-CC also supports Bentley’s efforts to increase recycled content in its products.

“Integrating ECO-CC into our carpet tile production supports our goal of increasing recycled content while advancing our environmental stewardship,” said Jay Brown, president and COO of Bentley. “This innovation aligns with our mission to deliver high-performance, design-forward flooring solutions with a lower environmental impact.”

Bentley and Celanese worked closely with NSF certifiers to validate this new material input, securing recognition of ECO-CC as qualifying for pre-consumer recycled content. This approval makes Bentley one of the first flooring manufacturers to bring a carbon capture-based input into a certified, verified commercial product.

This milestone underscores the commitment of both companies to drive material innovation that meets the evolving demands of sustainable manufacturing and the built environment.

For more information about ECO-CC and Celanese’s sustainability initiatives, visit www.celanese.com. For more information about Bentley’s sustainability initiatives, visit www.bentleymills.com

About Bentley

Defining style, color, quality and service for 45 years, Bentley Mills, Inc. manufactures and markets award-winning broadloom, carpet tile, Prima Vista™ area rugs and resilient flooring products for all commercial interiors across the globe. Bentley is committed to sustainable commerce, and, as the only commercial carpet manufacturer in California, operates in the only LEED®-EBOM Gold certified carpet mill. For more information, contact Bentley at 800.423.4709 or visit us at bentleymills.com or on Instagram, LinkedIn, Facebook and Pinterest.

About Celanese

Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation is a Fortune 500 company that employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion.

Bentley Mills Becomes Early Adopter of Celanese ECO-CC Binder To Advance Sustainable Carpet Tile Manufacturing

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.