Kraft is delivering one-dollar boxes of its newest flavor straight to fans’ doors in as little as fifteen minutes, complete with a pizza delivery box that smells like it’s fresh from the oven

Kraft Mac & Cheese is serving up a slice with its newest limited-edition flavor: Pizza. With bold, savory notes of garlic and classic Italian spices, Kraft captures the essence of a classic slice in every bite, bringing pizza-y goodness to its signature mac & cheese. To celebrate the launch, fans in New York City, Chicago, and Detroit – three of the most iconic pizza capitals of the United States – can get Kraft’s newest flavor delivered just like a pizza straight to their doorstep in as little as fifteen minutes in a custom Kraft Mac & Cheese pizza delivery box. Fans can order on Gopuff starting Friday, August 1^st, while supplies last, as Fridays are the most popular night of the week to order pizza delivery.¹

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Each delivery box not only looks like it’s straight from the neighborhood pizza parlor, but it smells like it too, complete with that fresh-from-the-oven pizza scent wafting out. In addition to the new flavor and custom box, fans’ delivery will include packets of red pepper flakes for any spicy pizza lovers who want to customize their Kraft Mac & Cheese. Perhaps the best part, Kraft is offering its new pizza delivery experience for just one dollar, inspired by the recent revival of the cult classic dollar slice.

“Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavor,” says Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company. “From the scented delivery box to the rapid delivery timing, red pepper flakes, and even our note to the fans which we designed to look like a ‘guest check,’ we really lean into the sensorial elements of the pizza delivery experience. We know mac & cheese and pizza fans are going to love it, and we can’t wait for them to try our newest flavor.”

Pizza and mac & cheese share more than just cheesy notes. Both are universal favorites that bring people together at the table, shape memories, and inspire people to customize each bite however they please. With back-to-school fast-approaching, people are busier than ever, stocking up on beloved, delicious, and most importantly, convenient bites including delivery pizza and Kraft Mac & Cheese. Now, Kraft Mac & Cheese is delivering double the nostalgic, cheesy goodness in one bold bite, so people no longer have to choose between the classics.

Those unable to experience this special delivery can still revel in the delicious new flavor with Kraft Mac & Cheese Pizza flavor now available for purchase on shelves at retailers nationwide, throughout the back-to-school season.

To learn more about Kraft’s special delivery experience on Gopuff, visit https://www.gopuff.com/sf/kraft/68W6V6. For more information on Kraft Mac & Cheese Pizza flavor and to stay up to date on the latest news and announcements, follow Kraft Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

¹Pizza Delivery Insights, CivicScience Survey, 2023

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT GOPUFF

Gopuff, the leader in instant commerce, offers a relevant and affordable assortment of household essentials, groceries, OTC medication, drinks, snacks and more, all brought to customers’ doors in as fast as 15 minutes from local micro-fulfillment centers. Founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff leverages proprietary technology, national infrastructure and a hyper-local logistics network to offer unrivaled speed, reliability and affordability to customers across the U.S. and U.K.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

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