Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is proud to announce the successful sale of its client, VIP Hospitality, LLC, to VIP Aviation Holdings. The acquiring entity is led by seasoned aviation and hospitality industry veterans Robert Greene, Sachi Greene, and Jeff Osatinski.

The transaction was officially finalized on May 2, 2025.

“We are thrilled to partner with VIP Hospitality and build upon the strong foundation they’ve established,” said Robert Greene, Managing Partner of VIP Aviation Holdings. “This acquisition represents an exciting opportunity to bring our depth of knowledge and operational skills to add value for all current and future VIP Clients.”

Located in Seattle, Washington, VIP Hospitality, LLC is an industry leader in airport hospitality and customer experience service. VIP Hospitality is your best-in-class aviation partner, helping clients excel in every customer-centric touchpoint at your airline or airport to ensure seamless, stellar passenger travel.

The founding leadership team of VIP Hospitality also shared:

“We are excited for what lies ahead in this next chapter of VIP. From the start, it was evident that Robert, Sachi, and Jeff shared our core values, our commitment to culture, and—most importantly—our dedication to our people and clients. This transition enables VIP to expand its vision while continuing to lead with a people-first approach and operational excellence.”

Generational Group Executive Managing Director, M&A, Western Region – Lori Galloway, and her team led by Managing Director, M&A, Chad Comroe, with the support of Vice President, M&A, Tony Brock successfully closed the deal. Senior Managing Director, Doug Morrow, and Senior M&A Advisor, Michael Querard established the initial relationship with VIP Hospitality, LLC.

“We’re proud to help our clients build on their legacy and achieve their strategic goals,” said Ryan Binkley, CEO of Generational Group.

About Generational Group

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20^th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2022, 2023, and 2024.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.

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