TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its participation at the Content Marketing World conference, taking place September 15 – 17 in San Diego, CA. Produced by the Content Marketing Institute, Content Marketing World is the largest gathering of content marketing professionals, delivering real-world insights and practical takeaways to break through the noise of the challenging B2B marketing landscape.

Marketers are navigating an era where up to 95% of their audience is not ready to buy at any given time. As purchasing decisions become more complex, buyers are forming their own opinions before contacting a brand, as well as consulting outside stakeholders and influencers. And with the rise of AI-generated content, today's buyers demand authenticity and proof to know what is real and what can be trusted.

Informa TechTarget leaders will explore these themes and more at its session, “The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise,” on Tuesday, September 16, from 2:05 – 2:40 p.m. in Room 7. The session will feature Mandi Tompkins, Head of Studio, and Travis Gonzalez, Director of Strategy, Studio, who will delve into the pivotal role of trust in today’s B2B content marketing strategies.

Session attendees will gain insights into:

• The Trust Crisis: Why today’s buyers demand authenticity and transparency, and how marketers can respond in a content-saturated world driven by AI.
• The Expert Advantage: How partnerships with trusted SMEs, media voices, and analysts can establish a powerful network of authority for buyers.
• The Innovation Imperative: Strategies on how to create connected content ecosystems that meet buyers at every point of their nonlinear buying journeys.

“At Informa TechTarget, we see firsthand how critical trust is in today’s B2B marketing landscape,” said Tomkins. “By combining our permissioned first-party audience data with expert voices and authoritative content, we are giving marketers a competitive advantage to cut through the AI-driven noise and target the right audiences with the right conversations at exactly the right time.”

Informa TechTarget will be onsite at booth #625, where representatives can explore how its solutions help B2B technology companies accelerate growth, engage high-value audiences, and create meaningful buyer connections.

To learn more about how to connect with Informa TechTarget at Content Marketing World, click here.

About Informa TechTarget

TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.

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