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Mommy’s Bliss Appoints Natalie Hagstrom as CEO

July 08, 2026 at 06:30 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Mommy’s Bliss, a prominent brand in the baby and family wellness category and a Swander Pace Capital (“SPC”) portfolio company, today announced the appointment of Natalie Hagstrom as the Chief Executive Officer. Natalie assumes the role, succeeding Yasmin Kaderali, who served as CEO and will transition to Chief Mom Advisor and remain an active board member and strategic advisor to the Company.

Natalie has more than 20 years of leadership experience across a wide range of consumer-packaged goods categories. Before joining Mommy’s Bliss, she most recently served as a General Manager at Clorox for the Kingsford and Brita portfolios.

“I am honored to lead such a purpose-driven brand that makes a real difference for families,” said Natalie. “Mommy’s Bliss has built an incredibly loyal following by delivering safe, effective, and trusted products for babies, kids, and parents. I look forward to working with the talented team here to expand the brand’s reach, deepen our connection with consumers, and continue delivering the quality and care that families rely on.”

“It has been an incredible privilege to lead Mommy’s Bliss and to watch this brand grow into one of the most trusted brands in the category,” said Yasmin Kaderali, Chief Mom Advisor at Mommy’s Bliss. “Natalie brings the right combination of strategic vision, operational excellence, and passion for this category. I am confident the brand is in great hands, and I look forward to supporting her and the team.”

“Natalie is an outstanding leader whose experience and values are aligned with what Mommy’s Bliss stands for,” said Alex Litt, Managing Director at Swander Pace Capital. “We are incredibly grateful to Yasmin for her leadership and meaningful contributions in building the brand to where it is today. As we look ahead, we are thrilled to welcome Natalie as she builds on that strong foundation to drive the brand’s next chapter of growth. Mommy’s Bliss has a differentiated position in the marketplace, and we are excited about the opportunities ahead.”

About Mommy’s Bliss
Mommy’s Bliss is a well-known brand in the baby and family wellness category, offering a wide range of products designed to provide safe, gentle, and effective relief for babies, children, and mothers. Founded on a commitment to quality and transparency, Mommy’s Bliss products are trusted by millions of families across the United States and internationally. For more information, visit www.mommysbliss.com.

About Swander Pace Capital
Swander Pace Capital (SPC) is a middle market private equity firm focused on investing in consumer staples businesses across the food & beverage and health & wellness categories. SPC seeks to add value through its SPC Playbook, experienced senior team, and extensive network of consumer executives, partnering with management teams to help build companies to their full potential. With offices in California and New Jersey, SPC has invested in over 60 platform companies and raised cumulative equity commitments of approximately $2.2 billion since 1996. For more information, visit www.spcap.com.