The importance of a swipe file for those in marketing and advertising agencies cannot be overstated. Every great ad starts with amazing inspiration and Foreplay makes this process seamless. A typical swipe file contains wonderful digital marketing ideas that have been collated over many years. It also acts as an instant source of inspiration during times one finds it difficult to come up with fresh ideas.
The swipe file is a concept that has been around for as long as advertising has been a professional field. However, a new company called Foreplay had built a platform to help create, manage and delegate the brilliance of a swipe file.
At the core of Foreplay’s platform is their Chrome Extension that integrates with Facebook Ad Library and TikTok Creative Center. The result is the ability to save ads from Facebook with a single click, eliminating the need to screenshot, screen record, and upload.
Building on top of their platform, Foreplay has recently launched new features including Ad Discovery and Ad Briefs to supercharge this process specifically for Agencies and Creative Strategist.
With Foreplay, there are no cases of expired links. In other words, once an ad is saved to the platform, its users will have access to it for as long as they want it even when the ad becomes inactive. This is possible because all content saved to Foreplay is usually saved in a user’s own cloud storage where they can be accessed at any time. The Foreplay platform also supports the saving of all ad types including DCO and Carousel, Video and Photo. Then there’s the chance to save rich data by crystallizing ad copy, CTA type, platform and more.
To create organization, the platform allows its users to create boards that categorize ads based on client, campaign or style. The organization aspect comes with three features:
– Tag content: One can add style tags like UGC Review or Product Hero to their videos.
– Filter by niche: This allows one to see all ads they have saved from different niches such as automative, beauty, software, and more.
– Filter by format: This allows one to easily narrow their search by photo, video or carousel.
Foreplay also lets eCommerce Marketers and Agency Owners users share links to curated boards or ads with clients or teams. The platform allows public share links for anyone with the URL to view and password share links which is password-protected and ideal for privacy. In addition, there is the Embed into Notion feature that makes one easily embed a board into any Notion page and Slack integration to let the team know when there is some new ad inspiration.
From the glowing reviews on the platform’s website, it appears that users are elated with the platform’s services. One such user, Zach Stick of Homestead Media, says, “Foreplay is the go to tool used when the team at Homestead needs to find and organize inspiration for new ads. I had some doubts about adding another tool but the chrome extension makes using it effortless. It saves our media buyers and creative team tons of time and our clients love it too.”
Please visit the Foreplay website to learn more about the platform and take advantage of the services.
Media Contact
Company Name: Foreplay.co
Contact Person: Zachary Murray
Email: Send Email
Phone: 519-774-4994
Country: Canada
Website: http://www.foreplay.co
