Under the leadership of its founder and CEO Serene Wang—recently selected for the 2025 Forbes China · Most Influential Chinese Selection—EliteLink is redefining talent cultivation by integrating Eastern and Western educational insights. What began a decade ago as knowledge-sharing on social media has evolved into a unique platform serving individuals from toddlers to Fortune 500 CEOs across the U.S. and China.
Redesigning Education: A Gamified, Backward-Design Approach
Serene’s journey reflects the power of digital-era knowledge sharing. While still a student, her candid posts about test prep and university applications resonated widely, amassing nearly a million followers. “It started purely from a desire to help others,” she recalls, “but through that process, I saw the systemic gaps in traditional education—information asymmetry and misalignment with real-world needs.”
A pivotal moment came during her second master’s degree at NYU, when she took over a struggling team after an investor withdrawal. “We gave ourselves three months. If it didn’t work, we’d walk away.” That team became EliteLink’s foundation—with six original members still collaborating over ten years later.
Today, EliteLink operates across three pillars: Education (academic training), Coaching (corporate programs), and the Women Foundation. Its core innovation lies in a “K12-University-Career-Entrepreneurship” lifecycle model, guided by a “gamified backward-design” methodology. Instead of asking “Which college do you want to attend?”, EliteLink mentors prompt students to explore: “What kind of life do you want to build?”
One student dreaming of Broadway stardom spent time shadowing a lead actor from Aladdin. Witnessing the daily rigor—three-hour workouts, modest industry pay—she gained a realistic perspective. Guided by EliteLink, she now works as an Amazon data analyst while pursuing music on the side.
Corporate Training Reimagined
EliteLink brings the same tailored approach to corporate clients. Rather than offering standardized courses, it designs programs around specific business challenges. For Google, it created a “Quantum Leadership” course integrating Design Sprints and OKRs.
For Bloomberg, it embedded real-time terminal data into decision-making simulations. Such customization has driven an 85% client retention rate and 60% annual growth.
Building an Intergenerational Innovation Network
The platform’s network effects are profound. Through events like the Elite Spotlight series and monthly salons, high schoolers converse with Blackstone VPs, student founders pitch to seasoned entrepreneurs, and HR leaders scout EliteLink-trained talent. “Our youngest client is a one-and-a-half-year-old; our oldest, a senior executive in his sixties,” Wang notes.
Notably, EliteLink’s high-end client acquisition relies almost entirely on word-of-mouth. The ecosystem fuels its own growth: early students return as mentors or investors. One Wall Street alum now supports the Women Foundation; a former student-founder offers internships to current learners.
Looking Ahead
With the global education consulting market projected to reach $50 billion by 2025 and corporate training exceeding $500 billion by 2026, Wang is focused on scaling EliteLink’s “content + services” model. Key strategies include advancing its AI learning engine (EL-3.0), expanding into Southeast Asia and Europe, and strengthening the Women Foundation—which provides funding, mentorship, and resources for female entrepreneurs.
“My first venture was supported by NYU’s women founders’ community,” Serene reflects. “Now it’s my turn to give back.”
In an age of AI and shifting career landscapes, EliteLink offers a forward-looking vision: education not as a series of disconnected stages, but as a continuous, personalized journey—bridging dreams and reality, one learner at a time.
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