Denver, CO - July 8th, 2025 - JoyFull, a new pet wellness brand dedicated to clean, science-backed nutrition, is proud to announce the launch of its first product: JoyFull Chicken Squeeze Treats for Dogs. These limited-ingredient, prebiotic-rich treats are designed to make supporting your dog’s gut health both effective and irresistibly enjoyable.
Crafted with only six clean ingredients, including real cage-free chicken and inulin (a natural prebiotic), JoyFull’s Squeeze Treats are vet-formulated to nourish the gut microbiome, support digestion, and promote overall wellness. With a creamy, lickable texture, they’re ideal for enrichment, training, meal toppers—or simply showing your pup some love.
The product is entirely grain-free and contains no artificial colors, flavors, corn, or seed oils—a rarity in the pet treat aisle.
“We believe pet wellness should be convenient, no-BS, and genuinely beneficial,” said Kate, JoyFull’s founder and pawrent-in-chief. “I started reading labels on the treats I was giving my own pets and was shocked at what I found. We have better-for-you snacks—why don’t they exist for our pets? That’s what inspired JoyFull.”
Kate, a former tech and marketing leader, left her high-growth career to build a pet brand that puts ingredient integrity first. A self-proclaimed helicopter pet parent, she brings her Type-A energy to ensuring every product is something she’d trust for her own pets.
JoyFull also works closely with its in-house veterinary advisor, Dr. Natascha, a licensed veterinarian who brings clinical insight to every formulation.
“I review every ingredient for efficacy and safety,” said Dr. Natascha. “JoyFull’s formulas are grounded in both science and compassion—because our pets deserve products that support their health without compromise.”
With the launch of Chicken Squeeze Treats, JoyFull sets a new standard for functional pet treats: equal parts indulgent and intelligent. Each box contains 24 easy-to-serve 0.5oz sticks, perfect for treating on-the-go, enriching mealtime, or adding calm during stressful moments.
JoyFull products are available now at https://joyfullpet.com/products/joyfull-treats-with-benefits and Amazon, with additional functional treat lines coming soon.
About JoyFull
JoyFull is a modern pet wellness brand on a mission to create clean, vet-formulated products that support real health benefits for dogs and cats. Every formula is made with high-quality proteins, simple ingredients, and reviewed by veterinary professionals. Because pets deserve better—and so do the people who love them.
For media inquiries, product samples, or interviews with Kate or Dr. Natascha, please contact: kate@joyfullpets.com or visit https://joyfullpet.com/contact
Media Contact
Company Name: JoyFull
Contact Person: Kate Lin
Email: Send Email
City: Denver
State: Colorado
Country: United States
Website: https://joyfullpet.com/
