Toronto, ON - August 29, 2025 - Project Life, a natural fertility care company founded by father-daughter team Dr. Yun Ye and Selina Ye, is calling on individuals and healthcare providers to rethink the way fertility challenges are addressed. Their message: start with root-cause, personalised care before jumping to invasive and expensive procedures.
The call comes amid rising infertility rates worldwide. The World Health Organization reports that 1 in 6 adults globally experiences infertility, with numbers in developed nations approaching 1 in 4 couples. In Canada, the rate is around 16%—nearly double that of the 1980s.
“Too often, people are told their only hope is IVF,” says Selina Ye, Co-Founder of Project Life. “That’s not always true. Many couples could conceive naturally if we took the time to address what’s actually causing the problem.”
A Personal Story that Sparked a Mission
Project Life was founded in 2022 after Selina’s own struggle with infertility. When conventional approaches failed, she turned to her father’s Traditional Chinese Medicine (TCM) herbal formulations, drawn from over 40 years of clinical practice. Within months, she conceived naturally.
“That moment changed my life,” Selina says. “It also showed me how many people never get the chance to try this kind of care. We created Project Life to change that.”
Personalised Care, Proven Results
Project Life uses a 50-question diagnostic quiz to uncover the unique root causes behind each fertility challenge—ranging from low AMH and hormonal imbalances to PCOS and repeated IVF failures. From there, they create customised herbal protocols using 100% medicinal-grade herbs.
“It’s never one-size-fits-all,” says Dr. Ye. “We treat the source, not just the symptom.”
The company reports a 75% success rate and thousands of positive outcomes worldwide. Many clients report additional health benefits beyond conception, including improved sleep, regular cycles, better mood, and increased energy.
Why Early Intervention Matters
Selina warns that delaying personalised, natural care can reduce options later on. “If you’ve been trying for a year without answers, that’s the time to act,” she says. “Even small imbalances can snowball over time.”
Global fertility treatments are projected to reach $47.9 billion by 2030, with IVF often costing $15,000 or more per cycle in North America. Yet many people never explore less invasive, more affordable options first.
How People Can Take Action Now
Project Life isn’t asking people to choose one path over another. Instead, they want individuals to be informed and proactive. Selina and Dr. Ye recommend:
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Track Your Health – Keep detailed records of cycles, symptoms, and lifestyle changes.
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Ask “Why” – Push healthcare providers to explain possible root causes, not just next steps.
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Start Early – Consider personalised, non-invasive care as a first step, not a last resort.
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Share Your Story – Talk openly about fertility challenges to help remove stigma and spread awareness of options.
“We want people to know they have choices,” says Selina. “And that the path to parenthood can start with supporting the body, not bypassing it.”
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Company Name: Project Life
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Country: Canada
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