SEATTLE, April 24, 2024 (GLOBE NEWSWIRE) -- Pipe17, a leading provider of order operations solutions, today announced the publication of a Pipe17 sponsored whitepaper from noted ecommerce thought leader Rick Watson of RMW Commerce Consulting titled, "Delivering the Modern Brand Promise." This comprehensive report underscores the need for innovative operational strategies in today's complex ecommerce landscape.

In an era marked by the rapid expansion of sales channels and consumer touchpoints, traditional operational methods fall short of meeting the growing demands for efficiency and accuracy. Pipe17's sponsorship of this vital research highlights its commitment to leading the way in revolutionizing order operations through its advanced platform.

"Our sponsorship of the 'Delivering the Modern Brand Promise' whitepaper aligns perfectly with our mission to simplify commerce operations," said Mo Afshar, founder and CEO of Pipe17. "We understand the challenges brands face in an increasingly multi-dimensional shopping environment. Our solution not only addresses these challenges but also drives significant improvements in operational efficiency, customer satisfaction, and ultimately, profitability."

“While research shows that retailers can boost their order rate nearly 5X by simply expanding their selling onto three or more channels, doing so efficiently while ensuring customers get their goods when promised can be very challenging,” said Nick Kaplan, Vice President at RMW Commerce, “Retailers can address this challenge by focusing on Order Operations to drive better alignment between stakeholders and their applications. Companies like Pipe17 that provide purpose-built order operations platforms for ecommerce businesses offer a compelling alternative to integration platforms and order management systems.”

Key insights from the whitepaper reveal that brands struggle with synchronizing inventory across multiple channels, fulfilling orders from the most cost effective point, and managing customer service efficiently. Pipe17's Order Operations Platform addresses these issues by providing a scalable solution that integrates seamlessly with selling, fulfillment and back office applications to ensure real-time inventory accuracy, stakeholder alignment and flawless order execution. Pipe17 can be implemented quickly with many customers going live within a couple of days.

Brands utilizing Pipe17's innovative platform can expect:

• Reduced operational complexities with automated order processing and inventory management.
• Enhanced customer experiences through accurate, on-time deliveries and improved communication.
• Increased agility and flexibility, allowing brands to scale operations without the burden of outdated systems or cumbersome integrations.
  

As the retail landscape continues to evolve, Pipe17 remains at the forefront of technological advancements, empowering brands to meet and exceed the modern brand promise.

For more information about Pipe17 and how its Order Operations Platform can transform your business operations, please visit https://pipe17.com/book-a-demo/ to schedule a demonstration.

About Pipe17:

Pipe17 Inc. provides Ecommerce Order Operations solutions for modern merchants and fulfillment service providers. Based in Seattle, Pipe17 is the fast and easy way to make omnichannel order flows touchless and cost-efficient, from order to inventory to fulfillment across DTC, B2B and Retail. Pipe17 is the only ecommerce order ops solution that combines rapid deployment, seamless orders-to-anywhere automation, real-time visibility, and elastic scale. Learn more at https://Pipe17.com.

About RMW Commerce:

RMW Commerce is a boutique strategic eCommerce consultancy designed to optimize and grow eCommerce revenue for mid-market brands and software companies. The firm’s founder, Rick Watson, is the premier analyst in the eCommerce sector providing expert analysis and coverage of the space through Rick’s LinkedIn feed, and his Watson Weekly and Watson Weekend podcasts, available on LinkedIn, Youtube, iTunes and Spotify.

Learn more at https://www.rmwcommerce.com.

Contact:
Jon Gettinger
CMO
Pipe17
marketing@pipe17.com

https://pipe17.com