Commercial real estate legends Bob Knakal and Rod Santomassimo have teamed up to release Selling Buildings—a powerful new book packed with proven strategies, real-world deal stories, and timeless lessons for brokers and owners serious about maximizing profits and legacy.
-- Two of the most respected names in commercial real estate have joined forces to launch a game-changing new book: Selling Buildings: Maximizing Prices and Profits in Commercial Real Estate. Co-authored by legendary NYC broker Bob Knakal, founder of BKREA, and industry-leading coach Rod Santomassimo, founder of The Massimo Group, the book offers an unfiltered, strategy-driven look at how to dominate the CRE market—no matter your zip code.
Selling Buildings is available now at https://bkrea.com , with media appearances and events planned throughout the summer.
Combining real-world deal stories with proven frameworks, Selling Buildings is both a masterclass and a mentorship-in-print. From a $179 million portfolio sale sparked by relentless cold calls to frameworks like “BK’s Takeaways for Investors” and “Rod’s Lessons for Brokers,” the book is packed with insight.
“This book is a roadmap,” said Knakal. “Selling Buildings is not just about closing deals—it’s about building a career, building wealth, and building a legacy.”
Rod Santomassimo adds, “Bob is the Michael Jordan of commercial brokerage. This is your chance to learn from the best, and I’ve distilled my top takeaways from coaching thousands of brokers nationwide so anyone can apply this wisdom in their local market.”
With a foreword by Ryan Serhant, star of Million Dollar Listing New York, the book is already receiving high praise:
“An absolute must-read for anyone serious about making money in commercial real estate.” — Barbara Corcoran, Founder of The Corcoran Group
“The real estate broker’s bible.” — Francis Greenburger, Chairman, Time Equities
“Packed with proven strategies from one of the all-time greats.” — Stephen Siegel, CBRE
About the Authors
Bob Knakal is the most prolific CRE broker in history, with 2,351 buildings sold totaling over $22 billion. He co-founded Massey Knakal Realty Services and now leads BKREA.
Rod Santomassimo is the founder of The Massimo Group, the nation’s top coaching organization for CRE professionals, and a bestselling author.
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