With consumer attention increasingly turning to short-form video, LeapEngine is helping restaurants across the U.S. develop TikTok marketing strategies to drive engagement and increase foot traffic.
-- The New Jersey-based digital marketing agency recently updated its social media marketing service to help small businesses, particularly those in the food service industry, make the most of TikTok's virality to reach new customers. The move comes as recent industry data highlights TikTok’s growing influence on where and how diners choose to eat out.
More details can be found at https://leapengine.co/
According to a recent MGN survey, 58% of U.S. TikTok users have visited a restaurant after seeing it on the platform, and one in five have traveled to another city or state to try food featured in a viral post. For restaurants struggling with rising marketing costs and tighter margins, this momentum presents a unique opportunity to reach a motivated, mobile audience without spending heavily on paid ads, says LeapEngine CEO Aya, an award-winning performance marketer.
LeapEngine’s TikTok content strategy helps restaurants capitalize on this emerging consumer trend via engaging, fast-paced videos. "Visual content is driving decisions now," notes Aya. "For restaurants, the right TikTok strategy can mean more than just likes; it can mean full tables and new customers from outside your usual radius."
The agency’s process begins with an audit of the restaurant’s existing social and web presence to identify content gaps and opportunities. From there, LeapEngine develops a TikTok video strategy to showcase food, atmosphere, and experience in short-form clips optimized for discovery. The team prioritizes engagement strategies that have been shown to increase viewer retention, such as captivating hooks, concise captions, and trending audio cues.
Each video is edited for maximum impact, with LeapEngine also offering posting and account management services to ensure content is released consistently and at the right time. Restaurants receive hashtag strategy support to improve discoverability, as well as performance tracking to measure impact.
In addition to TikTok, LeapEngine can expand a restaurant’s online reach through broader social media strategies that include Instagram, Facebook, and YouTube, plus SEO and content marketing campaigns aimed at improving organic visibility over time.
As part of its growing capabilities, the agency recently signed licensing agreements with a suite of advanced AI tool providers. These include systems that enable hyper-targeting well beyond the limitations of traditional ad platforms and tools that can automatically adapt and optimize product images, reportedly improving performance by up to 30%; they are now available to restaurant clients at no additional cost.
Interested parties can find additional information at https://leapengine.co/
Contact Info:
Name: Aya
Email: Send Email
Organization: LeapEngine
Address: 215 Waverly Pl, South Orange, NJ 07079, United States
Website: https://leapengine.co/
Source: PressCable
Release ID: 89162329
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