Omiana expands its foundation for sensitive skin collection with clean, ingredient-transparent formulas. Offering both liquid and powder options, the line delivers breathable coverage while avoiding parabens, synthetic fragrance, and other commonly avoided additives—empowering customers with comfort and choice.
-- FOR IMMEDIATE RELEASE
Omiana Expands Its Foundation for Sensitive Skin Collection With Ingredient-Transparent Formulas
Laguna Beach, CA — September 26, 2025 — Finding a foundation for sensitive skin is often a frustrating journey of trial and error. Many conventional formulas promise coverage but leave behind redness, dryness, or irritation. Omiana, a California-based clean beauty brand known for ingredient transparency, is offering a solution with its expanding lineup of foundation options crafted specifically for sensitive skin.
Omiana’s foundation collection is designed with one core philosophy: beauty should empower, not compromise. The brand formulates with transparency at the forefront, offering both titanium dioxide-free and mica-free options as well as traditional mineral-based formulas. This dual approach gives customers the freedom to choose what works best for their unique skin needs.
Why Sensitive Skin Needs Special Care
Sensitive and reactive skin often struggles with mainstream foundations, which can include ingredients like:
Synthetic Fragrances - added for scent but often linked with irritation.
Parabens and Preservatives - used for shelf life but may cause sensitivities.
Talc and Certain Fillers - inexpensive ingredients that can feel drying or clog pores.
“Our customers often tell us they’ve tried countless products only to end up with flare-ups,” said Miche Klammer, Co-Founder of Omiana. “That’s why we prioritize ingredient transparency and carefully select alternatives that respect sensitive skin.”
Foundation Options: Coverage Without Compromise
Omiana’s collection includes both powder and liquid foundations, allowing customers to choose based on texture preference and coverage needs.
Adaptive Pressed Powder Foundation - A titanium dioxide-free mineral foundation that adjusts to skin tones with light-reflecting technology. Infused with botanicals, it delivers breathable coverage and a natural finish.
Concealers & Cream Foundations - Buildable, blendable coverage crafted with mindful ingredients, offering smooth application for daily wear.
Liquid Foundations - Lightweight, breathable liquid formulas designed to even out tone without heaviness or unnecessary fillers. Available in sheer to full-coverage options.
Mineral Veil Finishing Powder - A talc-free setting powder that provides a soft-focus finish while keeping foundation in place.
Each product avoids synthetic fragrance, parabens, sulfates, and harsh preservatives. Select formulas are also free of titanium dioxide, mica, and talc, empowering customers to shop confidently by ingredient preference.
Choosing the Right Foundation for Sensitive Skin
Omiana encourages customers to consider both texture and coverage needs when selecting a foundation:
Liquid Foundations for Sensitive Skin - Often hydrating and breathable, they work well for those who need light to full coverage without clogging pores.
Powder Foundations for Sensitive Skin - Lightweight and oil-absorbing, powders are ideal for matte finishes and gradual coverage building.
To further minimize risk, Omiana recommends patch testing new products and using gentle application tools like synthetic brushes or non-latex sponges to avoid unnecessary irritation.
Ingredient Transparency as a Standard
Omiana’s “Mission: Omission™” reflects its commitment to leaving out commonly avoided ingredients without compromising performance. Customers can browse the brand’s Knowledge Center for educational articles on cosmetic ingredients, including:
What Is Titanium Dioxide in Makeup?
Talc-Free Makeup and Its Benefits
Discovering Good Makeup for Sensitive Skin
“Transparency builds trust,” said Kevin Schrantz, Co-Founder of Omiana. “By clearly labeling what is and isn’t in our products, we empower customers to make the choices that feel right for them.”
Tips for Application With Sensitive Skin in Mind
Start With a Clean Base - Apply on freshly cleansed, moisturized skin.
Use Gentle Tools - Opt for soft synthetic brushes or damp sponges.
Layer Gradually - Build coverage instead of applying heavily all at once.
Set Lightly - Use a talc-free setting powder to finish without drying.
These techniques help achieve even, long-lasting wear while minimizing friction and potential irritation.
Availability
Omiana’s foundation for sensitive skin collection is available exclusively at www.omiana.com/foundation-for-sensitive-skin. Customers can explore full product listings, filter by ingredient preferences, and access educational resources to make confident, informed choices.
Summary
Omiana expands its foundation for sensitive skin collection with clean, ingredient-transparent formulas. Explore breathable coverage options now at https://www.omiana.com/collections/mineral-foundation and learn more in Omiana’s Knowledge Center at https://www.omiana.com/blogs/omiana-naturally-beautiful.
About Omiana
Omiana is a family-owned, California-based clean beauty brand specializing in ingredient-transparent makeup and skincare. Founded on the belief that beauty should empower rather than compromise, Omiana offers products both with and without ingredients like talc, titanium dioxide, and mica—ensuring customers have the freedom to choose what works best for their skin. All Omiana products are cruelty-free, with many also vegan, and formulated with sensitive skin in mind.
Press Contact:
Omiana Media
info@omiana.com
(888) 266-4262
Contact Info:
Name: Miche Klammer
Email: Send Email
Organization: Omiana
Address: 1968 South Coast Highway 187, Laguna Beach, California 92651, United States
Website: https://www.omiana.com
Source: PressCable
Release ID: 89170842
In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.
