New
Ad Spot Debuts Today
Denver & Los Angeles - 
(NewMediaWire) - October 26, 2021 - PointsBet Holdings Limited and Troika
Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company") today
announced that NFL all-time great and future Hall of Famer Drew Brees debuts today in the
first of three new ad spots for PointsBet’s Live Your Bet Life™ campaign.
The spot is a new spin on the
leadership skills of the legendary quarterback as he brings his friends to the summit of a snowy mountain,
which in reality is a local pub with folks rejoicing after completing the final
bet of a single game parlay. Click here
to see the ad spot and here to download behind-the-scenes
videos and images.
PointsBet, a premier global online gaming
operator, worked in partnership with Troika Media Group, a brand consultancy and marketing innovations company,
on a 360-degree campaign, including broadcast,
digital, social, out-of-home, and in-stadium.
The spots will air nationally and in markets
where PointsBet is available to users. Additional commercials will debut later
in the year.
The Live Your Bet Life
campaign highlights PointsBet’s market-leading technology infrastructure,
category-leading in-game betting capabilities, and strategic approach to the
competitive sports betting space.
“Showcasing our lightning-fast app and easy to use interface
that is primed for the in-game betting experience, this campaign is as
customer-friendly as our reputation,” said PointsBet
USA CEO Johnny Aitken. “The creative team at Troika developed some great
concepts to show Drew’s personality and highlight the exciting features of our
product. From the top of a mountain to
your couch at home, PointsBet is the service for everyone to Live Your
Bet Life.”
Brees joined PointsBet
in July to serve as Global Ambassador and will star in and help develop
original content for PointsBet, lead new commercial campaigns, and steer
marketing and promotional concepts.
“PointsBet is a clear leader in the gaming space,
and the Live Your
Bet Life campaign is a celebration of what differentiates
our service,” Brees said. “In the first ad spot, I am leading my friends on the
adventure of a lifetime from the top of a mountain to a great local gathering
spot. We celebrate our victories together when our single-game parlay comes
through, highlighting the take-it-anywhere approach and in-game betting options
that our technology helps us achieve. This is a great partnership, and I am
looking forward to our continued collaboration on the additional ad spots. They
will be as fun to watch as they were to film.”
Brees’ spots for the Live Your Bet Life campaign were directed by Dave Laden, who won a
Sports Emmy® this year for an NBC Sports commercial. His PointsBet
ads were produced by multi-Emmy-winners, Hungry Man Productions, a
US/UK/Brazilian production company. Special effects were created by f/x house,
Parliament.
TMG’s
campaign will leverage its sports expertise and knowledge of fans to build
brand value, maximize reach and broaden recognition of the PointsBet brand. The
partnership
with PointsBet includes the trademark for Live Your Bet Life as
the brand’s market positioning.
“PointsBet
is an industry innovator, leading the way with new and different ways to engage
bettors, and we expect that demand to increase with the evolution of legalized
sports betting,” Troika’s Chairman and CEO Robert Machinist said. “TMG will create
authentic and credible content that resonates with sports bettors, from those
who are experienced bettors to those who are new to sports betting. We are
thrilled to have been awarded this engagement and very excited to partner with
PointsBet as they continue to enhance the modern bettor experience.”
Troika Media Group has
been named PointsBet’s creative agency partner for 2021.
About PointsBet
PointsBet is a corporate bookmaker listed on the
Australian Stock Exchange with operations in Australia, the United States,
Canada and Ireland. PointsBet has developed a scalable cloud-based wagering
platform through which it offers its clients innovative sports and racing
wagering products, advance deposit wagering on racing (ADW) and iGaming.
About Troika Media Group
Troika
Media Group is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment, sports and
consumer products. Applying emerging technology, data science, and world-class
creative, TMG helps brands deepen engagement with audiences and fans throughout
the consumer journey and builds brand equity. Clients include PointsBet, Apple,
Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and
Coca-Cola. For more information, visit www.thetmgrp.com
Contact:
PointsBet
Jeffrey Altstadter
973-908-9991
Jeffrey.altstadter@pointsbet.com
Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital
IR
Kevin
McGrath
646-418-7002
