ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

SotaTek Unveils Framework for AI-Powered Merchant Onboarding

Southeast Asia’s Digital Banks Race to Scale

Unlike traditional banks that rely heavily on card-network partnerships or legacy merchant-acquirer pipelines, digital-first banks in Southeast Asia increasingly depend on merchant onboarding as a core revenue engine. Each transaction made through onboarded merchants drives meaningful income - yet most banks still struggle with manual processes, high drop-off rates, poor onboarding experiences, and limited onboarding specialists to support merchants who may not be tech-savvy.

SotaTek’s new framework highlights how agentic AI, voice AI and intelligent workflow orchestration can dramatically reduce friction, shorten onboarding time and widen market reach. According to SotaTek, the next generation of onboarding technology relies not on scripted bots or static RPA, but on agentic systems that can reason, guide, adapt and self-correct across complex onboarding journeys. These systems can act as a guided onboarding concierge, assisting merchants step-by-step as well as validating inputs and documents in real-time. They adapt explanations and instructions based on the merchant’s level of digital literacy and reduce dependency on human onboarding specialists

“Many digital banks have fewer than 100 onboarding specialists but serve millions of potential merchants,” said Meng Khong Tong, CEO of SotaTek US and Asia. “By combining agentic AI with OCR, behavioral signal detection, and intelligent workflow design, banks can deliver a personalized, human-like onboarding experience at scale. These systems don’t just respond - they anticipate, guiding each merchant through a journey tailored to their readiness, needs, and digital literacy. Even non-tech-savvy merchants can get started confidently, with AI adapting to their pace and preferences.”

Banks in Malaysia and Singapore operate in some of the region’s most heavily regulated environments. As a result, any AI deployment must be auditable, explainable, and integrated cleanly into cloud-native stacks such as AWS and Databricks. SotaTek continues to explore new applications of agentic AI in digital banking, working alongside ecosystem partners to co-design proof-of-concept solutions and accelerate time-to-market for these innovations.

About SotaTek

SotaTek, a subsidiary of Sota Holdings, is a leading IT services and digital consulting company with operations across the US, Australia, Vietnam, Korea, Japan, Malaysia, and Singapore. We specialize in delivering innovative and sustainable technology solutions across Software Development, Blockchain, AI & Machine Learning, ERP & CRM, Web/App/Game Development, and Managed Services. Our mission is to provide cost-effective, scalable solutions tailored to the unique needs of clients across diverse industries.

For more information, visit https://www.sotatek.com/ 

Media Contact:
Veronica Welch
VEW Media
ronnie@vewpr.com 

Recent Quotes

View More
Symbol Price Change (%)
AMZN  247.38
+1.09 (0.44%)
AAPL  259.37
+0.33 (0.13%)
AMD  203.17
-1.51 (-0.74%)
BAC  55.85
-0.33 (-0.59%)
GOOG  329.14
+3.13 (0.96%)
META  653.06
+7.00 (1.08%)
MSFT  479.28
+1.17 (0.24%)
NVDA  184.86
-0.18 (-0.10%)
ORCL  198.52
+9.37 (4.95%)
TSLA  445.01
+9.21 (2.11%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.