FORT LAUDERDALE FL - April 24, 2025 (NEWMEDIAWIRE) - VPR Brands, LP (OTC: VPRB), a leading manufacturer and innovator in cannabis vaporization products, today announced a significant strategic milestone with the execution of an exclusive distribution and licensing agreement with Associated Supply LLC, a licensed distributor under the New York State Office of Cannabis Management (Adult-Use Distribution License issued March 21, 2025, valid through March 21, 2027).

This agreement grants Associated Supply LLC the exclusive rights to distribute prefilled cannabis ELF Brand vaporizers and accessories within the state of New York - an emerging and high-value market for adult-use cannabis products. ELF Brand is a proprietary label owned by VPR Brands, LP and is known for its high-performance hardware and innovative cannabis accessories.

Strategic Market Insights:

Cannabis Market Growth: New York's legal cannabis market has demonstrated remarkable growth, with retail sales surpassing $1 billion in 2024. Projections indicate continued momentum in 2025 as the state's adult-use market matures.

Vape Market Dynamics: Vaporizer products currently account for approximately 27% of all retail cannabis sales in New York, reflecting a strong consumer preference for vaporized cannabis formats over traditional flower. This trend positions ELF Brand for accelerated market penetration and revenue growth.

“This partnership positions us to significantly expand our market presence in New York’s legal cannabis sector and build meaningful revenue in a state with tremendous growth potential,” stated Kevin Frija, CEO of VPR Brands, LP. “We believe Associated Supply’s operational infrastructure and regulatory standing provide an ideal foundation for accelerating ELF Brand’s success in the region and the Adult-Use Cannabis market segment.”

“I am very excited to bring our ELF brand into the Adult-Use cannabis sector under our agreement. I worked closely with Associated Supply LLC to carefully create a custom product line of prefilled vapes to hit the shelves in New York’s dispensaries. The hardware focuses on showcasing the Elf Brand’s unique style and superior performance as a cannabis vaporization device," stated Daniel Hoff, COO of VPR Brands, LP.

Associated Supply LLC brings experience in cannabis logistics, compliance, and wholesale distribution. The company’s newly issued Adult-Use Distribution License enables it to facilitate the legal movement of cannabis products throughout New York.

“We are thrilled to partner with VPR Brands to introduce the ELF Brand to the rapidly growing New York cannabis market,” said Robert Rapoport, COO of Associated Supply LLC. “Our extensive distribution network and deep understanding of New York’s cannabis landscape will allow us to bring these high-quality products to consumers across the state. This partnership aligns with our mission to offer innovative and compliant cannabis solutions, and we’re excited to be part of ELF’s success in this dynamic market.”

The terms of the agreement include brand exclusivity, collaborative marketing initiatives, and joint product strategy. Sales will focus initially on filled cannabis vape cartridges, with planned expansion into related accessories. All branding and manufacturing support will be provided by VPR Brands, LP.

The exclusive nature of this agreement strengthens VPR Brands’ competitive position and supports the Company’s broader strategy of entering high-barrier, licensed cannabis markets through qualified local partners.

This agreement reflects VPR Brands’ ongoing commitment to sustainable growth, market diversification, and shareholder value creation.

For more information on VPR Brands, LP and investor updates, please visit our website: www.vprbrands.com or contact our investor relations team below.

Investor Contact:
VPR Brands, LP
Investor Relations
Phone: (954) 978-9950
Email: ir@vprbrands.com 

Forward-Looking Statements:

This press release contains forward-looking statements. All statements other than statements of historical facts included in this press release are forward-looking statements. In some cases, forward-looking statements can be identified by words such as "believe," “intend,” "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in VPR Brands’ filings with the Securities and Exchange Commission, as they may be updated from time to time. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond VPR Brands’ control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects VPR Brands’ current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. VPR Brands assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The contents of any website referenced in this press release are not incorporated by reference herein.