Los Angeles, CA - August 29, 2025 - Beauty Creations Cosmetics, the affordable Latinx-owned brand celebrated for trend-driven launches, debuts its latest collaboration with tokidoki, the internationally known lifestyle brand known for its playful characters and Japanese pop culture-inspired designs.
This limited-edition launch draws inspiration from the Japanese tradition of hanami, a celebration of cherry blossoms often accompanied by picnics that capture the delicate beauty of sakura blooms and the vibrant spirit of the festival. The collection blends tokidoki’s playful characters and kawaii aesthetic with makeup inspired by the gentle elegance of sakura. This year also marks tokidoki’s 20th anniversary, a milestone celebrating two decades of iconic design and creativity.
“This collaboration has been nothing but fun and a dream come true,” said Esmeralda Hernandez, Founder and CEO at Beauty Creations. “Working with tokidoki has allowed us to bring playful creativity and vibrant energy to life. It perfectly captures the playful spirit of our community, and we can’t wait for everyone to experience the magic we’ve created together.”
“We are thrilled to join forces with Beauty Creations for this joyful collaboration,” said Pooneh Mohajer, Co-Founder and CEO of tokidoki. “Their passion for accessible beauty and self-expression mirrors our own mission to inspire creativity and spread happiness through design. Together, we’ve created a collection that captures the spirit of sakura season while celebrating tokidoki’s iconic art.”
“Working with the Beauty Creations team was an amazing experience,” said Simone Legno, Co-Founder and Artist of tokidoki. “Blending the delicate beauty of sakura with the colorful energy of our characters. It’s a celebration of friendship, creativity, and the vibrant spirit that has been at the heart of tokidoki.”
The Beauty Creations x tokidoki Collection includes:
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“Sayonara, Ciao!” Blemish Cover Up Patches ($10): Hydrocolloid patches infused with salicylic acid and tea tree to help fight blemishes with a cute tokidoki twist.
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“Tutto Tutto!” Hydrating Essence Spray ($13): A multi-use essence that hydrates and refreshes face, body, and hair with a light calming mist.
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“Petal Star” Lip Balm Set ($12): A moisturizing balm duo featuring a clear balm and a pH-reactive tint, both packaged with tokidoki’s signature sakura designs.
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“Donutella” and “Donutini” Lip Oils ($7): Glossy, non-sticky lip oils with lychee and cherry scents, adorned with collectible silicone charms.
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“Peach Blossom” Blush Trio ($14): A blush palette with cream, matte powder, and luminous highlighter formulas for the perfect layered cheek.
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“Sakura Dolce” Body Lotion & Mist Set ($18): A dreamy cherry blossom-scented duo with notes of black cherry, tonka bean, and almond.
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“Pinku Bambina” Lip Treatment ($8): A glossy lip treatment that hydrates, plumps, and adds a hint of shimmer with ingredients like peptides, shea butter, and squalane.
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“Eye Amo” Stamp & Eyeliner Pen ($6): A double-ended eyeliner and heart-shaped tokidoki stamp for a playful eye look.
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“Rosa” and “Fiore” Blurring Lip Crayons ($7): Velvety, hydrating crayons enriched with avocado oil for soft-focus color.
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“Hanami Hues” Eye Shadow Singles & Set ($6 each/$25 set): A mix of buildable, blendable pastel and shimmer shadows inspired by the hanami festival.
For collectors and super-fans, the Limited-Edition Collection Set ($99) includes every product, plus exclusive lashes and a special-edition Unicorno tokidoki figurine.
The tokidoki x Beauty Creations Collection is available in the United States at beautycreationscosmetics.com, Beauty Creations Cosmetics stores in Los Angeles, and at select retailers. For more information, visit BeautyCreationsCosmetics.com and follow @beautycreations.cosmetics on Instagram and @beautycreationscosmetics on TikTok.
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About Beauty Creations Cosmetics
Founded in 2016, Beauty Creations Cosmetics is a fast-growing, accessible, and innovative beauty and skincare brand, known for its fun mix of colors, pigments, glitters, foundation, and skincare products that come in beautiful and unique packaging. Beauty Creations Cosmetics products are developed in-house by a talented team of creators, with a mission to instill confidence and empower its customers, regardless of their makeup style or where they reside in the world. All products are cruelty-free and include eyes & lashes, lips, face, skincare, and exclusive collections. Beauty Creations Cosmetics is available at beautycreationscosmetics.com, Beauty Creations Cosmetics stores in Los Angeles, and at leading retailers nationwide, including Urban Outfitters, H.E.B. stores, and many others. For more information, visit www.beautycreationscosmetics.com.
About tokidoki:
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. tokidoki is on Facebook and Twitter at @tokidoki and on Instagram at @tokidokibrand. For more information visit: www.tokidoki.it
Media Contact:
Camryn Carlson
Six One Agency
camryn@six-one.com
