ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Hiway Launches Revolutionary Platform to Put Filmmakers Back in Control of Their Films, Fans, and Revenue

By: Newsfile

London, United Kingdom--(Newsfile Corp. - September 17, 2025) - Hiway , a next-generation content infrastructure platform, has officially launched with its first paying clients onboard. Designed for independent producers, sales agents, and rights holders, Hiway enables filmmakers to share, sell, and monetise their work directly across the internet while keeping ownership of their content, audience, and data.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/10373/266802_image1.jpg

Zachary Rothwell Co-CEO Hiway

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10373/266802_image1.jpg

Hiway is a complementary layer of transparency and control designed to empower IP holders and Filmmakers.

Filmmakers can use Hiway to securely share screeners with sales agents, deliver content to distributors or connect directly with fans through pay-per-view releases. All while building their own audience database and receiving payments.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/10373/266802_image2.jpg

Hiway, built for filmmakers by filmmakers

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10373/266802_image2.jpg

The Ultimate Control Panel

Described as "The infrastructure the Film industry should have had decades ago," Hiway gives creators the tools they've been asking for: the ability to decide how their content is shared, who it reaches, and how they're paid.

A single Hiway SmartLink works across platforms and devices, providing real-time insights into views, audiences, and transactions. A single immutable sourcefile.

"Independent filmmakers put years of their lives into a project, only to lose visibility and control the moment it's released. Hiway changes that," said Zachary Rothwell, Co-Founder of Hiway.

"We've built a platform where filmmakers can manage their professional relationships and their fan audiences in one place while keeping ownership of their rights and income. It's about empowerment, not disruption."

Direct Creator-to-Fan Connection

David Orman, Co-Founder and CEO of Hiway, emphasized the platform's core mission of reconnecting creators with their audiences.

"Throughout my career one issue has never gone away: creators being separated from their fans and their money. With Hiway we've built an alternative," Orman explained.

"A way for filmmakers to connect directly with fans and see who is watching. This isn't about cutting out distributors; it's about strengthening the entire ecosystem by putting ownership and transparency back into the hands of the people who make the content."

Early Client Success

Early clients are already using Hiway to share private screeners with distributors and festivals. They are also running direct-to-fan pay-per-view events to generate new income streams without middlemen.

The platform provides a secure environment for sharing confidential content while maintaining complete control over access and distribution rights.

Content creators can track engagement metrics in real-time, understanding exactly who is viewing their content and how audiences are responding.

Platform Features and Capabilities

Hiway offers comprehensive tools for content management and distribution. The platform serves as a single place to store, share, and monetise premium content.

From private screeners for partners, sales agents, and platforms, to direct-to-fan releases with built-in payments, Hiway streamlines the entire distribution process.

Content owners maintain control of their intellectual property, data, and revenue streams throughout the distribution process.

Future Development and Expansion

With Hiway now live, the platform will continue to roll out tools that help independent filmmakers, producers, and rights holders share, market, and monetise their work around the world.

The company plans to expand its feature set based on user feedback and industry needs, maintaining its focus on creator empowerment and transparency.

Hiway represents a fundamental shift toward putting control back in the hands of content creators while strengthening relationships throughout the film industry ecosystem.

About Hiway

Hiway is a next-generation infrastructure platform built for creators, producers, and rights holders. It provides a single place to store, share, and monetise premium content from private screeners for partners, sales agents, and platforms, to direct-to-fan releases with built-in payments.

With Hiway, content owners stay in control of their IP, data, and revenue. A single SmartLink replaces screeners, players, and third-party platforms, making it simple to share securely and track every view, audience, and transaction in real time.

Founded by a team with backgrounds in media, rights management, and technology, Hiway is designed by the industry, for the industry. It gives creators the tools they've been asking for: ownership, transparency, and direct income.

Contact:
hello@onthehiway.com

Website:
onthehiway.com

Socials:
@on_the_hiway

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/266802

Recent Quotes

View More
Symbol Price Change (%)
AMZN  213.04
-1.43 (-0.67%)
AAPL  252.29
+4.84 (1.96%)
AMD  233.08
-1.48 (-0.63%)
BAC  51.28
+0.84 (1.67%)
GOOG  253.79
+1.91 (0.76%)
META  716.91
+4.84 (0.68%)
MSFT  513.58
+1.97 (0.39%)
NVDA  183.16
+1.35 (0.74%)
ORCL  291.31
-21.69 (-6.93%)
TSLA  439.31
+10.56 (2.46%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.