As resorts prepare to open, Utah watch designer and retailer continues to support winter athletes by equipping them with durable gear that enhances their safety on the slopes.
(PRUnderground) November 10th, 2025
Rockwell Time has been a trusted partner for winter athletes for over a decade, providing gear designed to perform in the toughest cold-weather conditions. As ski resorts and winter sports venues across Utah and the nation begin to open their gates, Rockwell Time is helping athletes and outdoor enthusiasts gear up with one of the most overlooked but essential pieces of equipment — high-performance eyewear. From shielding against flying snow to reducing glare on powder-covered slopes, Rockwell built its lineup of durable, polarized sunglasses for the demands of high-speed winter action.
Known for its bold presence in the extreme sports world, Rockwell Time has long been a favorite among athletes who live on the edge, from snowmobilers and skiers to snowboarders and motocross pros. The Utah-based company has a reputation for designing rugged, functional gear that performs under pressure, from durable military watches that withstand winter temperatures to accessories engineered for high-impact sports.
Their winter-ready eyewear continues this tradition, combining durability with advanced lens technology to enhance visibility and reduce glare in snowy, high-altitude environments. Rockwell’s polarized sunglasses block harmful UV rays, reduce eye strain, and cut through harsh winter glare. The lenses are impact-resistant and designed to stay put, even during high-movement sports, giving athletes the edge they need without distraction. By focusing on performance without sacrificing style, Rockwell ensures that athletes can stay safe while pushing their limits.
“Most people think of sunglasses as summer gear, but for winter athletes, they’re even more critical,” said Rich Eggett, founder of Rockwell Time. “Snow reflects sunlight and intensifies glare, which can impair visibility and increase the risk of injury. Our men’s and women’s polarized sunglasses block these harmful rays, protecting eyesight and looking good at the same time.”
As winter approaches and Utah’s ski season gears up at resorts like Snowbird, Brighton, and Park City, Rockwell Time is ready to support athletes and outdoor enthusiasts heading to the slopes. The brand has a long history of sponsoring extreme sports events, teams, and individual athletes and building a community for adventurers who value performance and grit, those who thrive on pushing their limits in challenging conditions.
“Winter sports demand skill,” stated Eggett. They also demand respect for the elements and the right gear to tackle them head-on. We’re proud to help athletes prepare for a safe and unforgettable season.”
To learn more about how Rockwell Time gear performs in unforgiving winter conditions or to browse their lineup of outdoor gear for winter sports enthusiasts, call 801-298-3016 or visit www.RockwellTime.com.
About Rockwell Time
Rockwell Time is a renowned action sports brand specializing in the design and production of unique, chic, high-quality watches. Available both offline and online at their official store, their products reflect the brand’s unique blend of style, spirit, and adventure.
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Original Press Release.
