Optimized Artificial Intelligence is the newest venture from Damon Burton, SEO expert and President of SEO National™, focused on helping businesses increase their visibility in AI-powered search engines.
(PRUnderground) April 22nd, 2025
Renowned SEO strategist and author Damon Burton, widely recognized for building the high-performance SEO firm SEO National
, has announced the launch of Optimized Artificial Intelligence. His latest venture, a specialized marketing agency, is dedicated to helping businesses rank in AI-driven search platforms.
Burton’s expertise has been sought after by startups to billion-dollar entities, elite business coaches, and e-commerce powerhouses who want to increase visibility, drive organic traffic, and generate long-term leads without relying on paid ads. He has spent nearly two decades helping companies, working with industry leaders like Russell Brunson (ClickFunnels), Shark Tank-featured brands, Inc. 5000 companies, and even NBA franchises, earning a reputation for delivering measurable, ethical, and sustainable SEO results.
As a recognized authority in search engine optimization, Burton has been featured in Forbes, Entrepreneur, BuzzFeed, and USA Today, sharing insights on scalable, ethical SEO strategies that drive millions in revenue for businesses worldwide. “My philosophy is simple,” said Burton. “SEO is about sustainability, not shortcuts. Win with strategy, not spam — and that goes for traditional SEO and AI search engine optimization.”
As search behavior evolves with the rise of AI-generated answers, Burton sees a new layer of opportunity emerging alongside traditional SEO. He has created Optimized Artificial Intelligence to help businesses adapt and thrive in this emerging AI world — where platforms like ChatGPT, Perplexity, Gemini and Google AI Overviews, and Bing AI are beginning to reshape how users discover information.
“I don’t believe traditional SEO is going anywhere,” said Burton. “But the way people search is evolving. Generative AI search engine optimization will complement traditional SEO, not replace it. Businesses that prepare for both will have the edge. Optimized Artificial Intelligence is about helping those companies show up when and where it matters — especially in the AI-generated results that are already taking over parts of the search experience.”
While SEO National continues to serve clients focused on long-term Google rankings, Optimized Artificial Intelligence fills a new and growing demand: visibility inside AI-generated overviews, summaries, and answers that increasingly appear at the top of search interactions.
The agency’s focus includes:
- Optimizing content for AI-driven search platforms
- Implementing structured data and schema to enhance machine-readability
- Building topical authority and credibility for better inclusion in AI-generated content
- Aligning strategies with natural language models (NLP) that fuel tools like ChatGPT and Perplexity
As more businesses recognize that AI visibility is no longer optional, Optimized Artificial Intelligence aims to lead the way with proven strategies, ethical practices, and Burton’s trademark transparency. To learn more, visit www.OptimizedArtificialIntelligence.com.
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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Original Press Release.
