Vienna-born brand brings European expertise and organic care to American families
(PRUnderground) May 20th, 2025
Sarah Lares, a licensed Austrian midwife with nearly two decades of hands-on maternity care, is now bringing her trusted European wellness brand, The Midwife in Vienna, to the U.S. via Amazon.
Founded on the heartfelt belief that what mothers and babies put on and into their bodies should be as natural as the bond between them, Sarah’s story began in the birthing rooms of Vienna. There, she witnessed firsthand how gentle, organic support could make the parenting journey more empowered and serene.
This story now continues across the Atlantic. The Midwife in Vienna delivers a range of meticulously curated products, including organic postpartum teas, baby-safe skincare, and therapeutic salt baths—all crafted in Austria with certified organic, vegan-friendly ingredients. Every formula is free from synthetics, fragrances, and unnecessary additives.
Bestsellers launching in the U.S. include:
- Back to You – Organic Tea: A nourishing postpartum blend for uterine recovery.
- A Cup of So Relaxing: Herbal support for calming anxious days.
- Nipple SOS: A safe, soothing balm for breastfeeding moms.
- Baby’s Bottom: Protective cream for newborns’ delicate skin.
- Baby’s First Bath: Gentle Dead Sea salt herbal soak for baby’s first bath.
“As a midwife, I’ve supported women through some of life’s most intimate moments,” says Sarah Lares. “This brand is my way of continuing that support, with simple, trustworthy products grounded in real experience.”
The brand’s U.S. debut reflects a growing demand among American parents for transparent, sustainable, and expertly formulated maternal care. The Midwife in Vienna aims to serve that need with warmth, wisdom, and wellness at its core.
Products will be available on Amazon, with plans to expand to select wellness retailers and boutiques.
Follow along at www.instagram.com/diehebammeinwien.
About The Midwife in Vienna
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand rooted in nearly 20 years of hands-on birth and postpartum care. Specializing in organic, minimalist products for mothers and babies, the company blends time-honored midwifery wisdom with modern sustainability. From nurturing herbal teas to gentle baby skincare, every product is crafted in Austria using certified organic ingredients, many of which are vegan and food-grade. The brand stands for simplicity, trust, and natural care—empowering families through every step of the parenting journey.
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Original Press Release.
