Yuliia says "In 2025, with the launch of Biara Brand, we opened a new production facility in Ukraine, as well as one in Los Angeles. I also introduced a new technique: incorporating handmade seashells and stars crafted from Swarovski stones."
(PRUnderground) June 30th, 2025
Interviewer: “Can you tell us the inspiration for Biara?”
Yuliia: “My name is Yuliia Tykhonenko, and I am the founder and CEO of the brand Biara.The brand was originally established in 2016 under the name ColorFullStudio, and it is known for its signature bird motifs featured in both clothing and footwear — a symbol of feminine freedom. In 2025, I made the decision to rebrand and give my label a new name: Biara — inspired by the sacred “church bird of prosperity.”
Interviewer: “Can you tell us more about Biara’s exclusive design technique”
Yuliia: “Ten years ago, we began creating handmade birds using our exclusive technique with Swarovski crystals. Our team consisted of 40 artisans, and the crystals varied in size and were intricately woven by hand. The richness of colors and unique styling became a signature of our brand — so much so that many began to imitate it.”
Interviewer: “How have you incorporated luxury craftsmanship into Biara brand”
Yuliia: “In 2025, with the launch of Biara Brand, we opened a new production facility in Ukraine, as well as one in Los Angeles.
This same year, I also introduced a new technique: incorporating handmade seashells and stars crafted from Swarovski stones.
Our most popular designs are for the bra, bodysuit, and dress. Our technique involves using a patented Swarovski crystal formula known for its exceptional clarity and flawless quality, it gives the stones a radiant, diamond-like brilliance. Each crystal features a multi-faceted, computer-precision cut that ensures light reflection and a gem-like appearance. Our bras and bodices are designed to make every woman feel irresistible. We offer a wide range of crystal shades to suit any mood, occasion, or creative vision — allowing each design to feel custom-made and deeply expressive. Our collection includes over 10 different colors of bras, bodysuits, tops, dresses, and sets. We deeply value our clients and strive to offer them not only beauty, but also true comfort.”
About WWD
WWD, or Women’s Wear Daily, is a fashion industry trade journal that provides news, trends, and imagery for the fashion, retail, and beauty industries.
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