Starfish, the leading neutral data-sharing platform for the food supply chain, is excited to announce a strategic partnership with DeltaTrak, a global leader in cold chain visibility and environmental monitoring technologies.
(PRUnderground) July 22nd, 2025
Starfish, the leading neutral connectivity platform for the food supply chain, is proud to announce a strategic partnership with DeltaTrak, a global leader in cold chain visibility and environmental monitoring solutions. This collaboration brings together real-time temperature and location data from DeltaTrak’s trusted monitoring devices with Starfish’s event-based traceability platform to give food companies deeper insight and greater control across their supply chains.
In today’s high-stakes food environment, raw data isn’t enough. This partnership delivers context-rich intelligence, layered, actionable information that tells the full story behind every product movement, environmental condition, and chain-of-custody event. From temperature and time to location and transformation, Starfish and DeltaTrak are bringing these data streams together in one connected view, helping teams move from reactive problem-solving to proactive, insight-led decision-making.
“We’re not just layering data, we’re capturing context,” said Wiggs Civitillo, CEO of Starfish. “When you can see not just what happened, but when, where, and why—it changes the game. That’s the kind of visibility companies need to reduce waste, protect quality, and respond in real time.”
Through this partnership, DeltaTrak’s trusted FlashTrak® sensor data will flow directly into the Starfish platform, which uses an event-driven, GS1 EPCIS-based framework to translate and organize data across fragmented systems. This powerful combination enables food companies to layer traceability and cold chain logistics data, not only improving operational visibility but also enabling dynamic shelf life tracking, adjusting freshness estimates based on actual handling conditions throughout the product journey.
By moving beyond static expiration dates, companies can more accurately predict remaining shelf life, reduce shrink, and make smarter inventory and quality decisions in real time.
“This isn’t just about visibility, it’s about empowering action,” said Karl McDemott, Chief SaaS Officer at DeltaTrak. “Our partnership with Starfish transforms raw environmental data into real-time intelligence, giving supply chain partners the clarity they need to protect product quality, reduce waste, and perform at a higher level across the board.”
Early adoption is already in motion across categories like produce, seafood, and ready-to-eat foods, where brands can’t afford to compromise on freshness or quality. As more companies look to lead with transparency and precision, demand is growing to connect traceability with real-time cold chain insights that drive smarter, stronger supply chains.
About DeltaTrak
DeltaTrak is a global innovator in cold chain monitoring, offering real-time sensors, data analytics, and cloud-based solutions that help companies protect quality, reduce waste, and maintain control from origin to destination. Learn more at www.deltatrak.com
About Starfish Technology Inc
Starfish is the leading network for supply chain traceability, helping food companies share data with partners using the systems they already trust. By harmonizing data across systems, Starfish enables secure, real-time collaboration across the supply chain. Designed for interoperability, security, and automation, it empowers businesses to unlock better insights, reduce risk, and build more connected, compliant, and resilient supply chains. Learn more at www.starfish-network.com.
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Original Press Release.
