As OpenAI and Perplexity unveil AI-native web browsers, Damon Burton and his LLMO Agency outline what this means for brand visibility, AI optimization, and the future of online discovery.
(PRUnderground) July 27th, 2025
OpenAI is set to launch a new AI-native web browser designed to compete directly with Google Chrome, integrating chat-first experiences that let users search, shop, and take action inside a single conversational interface. But OpenAI isn’t alone: Perplexity AI has also introduced “Comet,” its own AI-powered internet browser, extending its reputation for citation-first, transparent search into a real-time browsing assistant.
Together, these browsers represent a major shift in how users will interact with the web and how brands must prepare their content to be found, trusted, and acted upon by AI.
“We’re witnessing the AI-ification of the internet,” said Damon Burton, SEO and LLMO consultant and founder of Optimized Artificial Intelligence. “First AI disrupted traditional search. Now it’s coming for the browser. Whether it’s OpenAI’s new interface or Perplexity’s Comet, the rules of digital visibility are being rewritten.”
With over 3 billion users currently on Chrome, the implications are massive. These new AI browsers promise to transform traditional browsing into an intelligent experience; one where users get direct answers, skip the click-hunt, and let LLMs handle tasks on their behalf.
The Comet browser, in particular, takes Perplexity’s commitment to transparency and citation and extends it to every browsing session, offering summaries of pages, query rephrasing, and instant context. Unlike Chrome, Comet is designed to be less ad-driven and more information-first.
“AI search is no longer a tab you open. It’s the browser itself,” Burton added. “If you’re still optimizing content just for blue links, you’re already behind.”
Why This Matters for Brands and SEO
LLM-Centric Visibility: Content must be structured, semantic, and agent-readable, optimized for retrieval and recommendation, not just ranking.
Conversational Task Flow: Brands should anticipate AI agents taking transactional actions (bookings, purchases, lead capture) on their behalf during natural conversations with users.
Platform Integration Strategy: Winning in the AI browser era requires schema-rich content, clear entity definitions, and cross-platform compatibility with tools like ChatGPT, Claude, Copilot, Gemini, and now Comet.
“This isn’t just about SEO anymore,” said Burton. “It’s about generative engine optimization (GEO) and training AI assistants to trust and cite your brand inside the browsers users may soon rely on by default.”
Optimized Artificial Intelligence is a generative AI search engine optimization agency founded by an industry veteran. With roots in SEO National, established in 2007, Optimized Artificial Intelligence specializes in preparing brands for AI-first visibility — from search assistants to AI-native browsing. Learn more at www.OptimizedArtificialIntelligence.com.
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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