Austrian Midwife-Founded Brand Expands U.S. Reach with Online Retail Launch
(PRUnderground) August 11th, 2025
The Midwife in Vienna, a European wellness brand founded by Austrian midwife Sarah Lares, is proud to announce its upcoming debut on Walmart.com.
With a growing global following for its minimalist, organic approach to maternity and baby care, the brand’s U.S. expansion offers American families access to thoughtfully crafted, time-tested essentials rooted in nearly two decades of midwifery experience.
Known for its nurturing herbal teas and gentle baby skincare, The Midwife in Vienna is guided by Lares’ commitment to providing clean, effective products that honor the natural rhythms of pregnancy, birth, and early childhood. Each product is made in Austria with certified organic, food-grade ingredients—many of which are Vegan and biodegradable.
“As a practicing midwife, I’ve supported women through some of life’s most intimate and powerful moments,” said Sarah Lares, founder of The Midwife in Vienna. “This brand is an extension of that care. We’re proud to now bring our trusted European remedies to families in the U.S. through our new partnership with Walmart.com.”
Among the bestselling products soon to be available online:
- Back to You – Organic Tea: A soothing blend designed to support postpartum recovery and uterine healing.
- Calm the Belly – Organic Tea: A comforting herbal tea to ease common digestive discomfort during pregnancy.
- Gentle Baby Oil: A softening, unscented oil made for delicate newborn skin, ideal for bonding massages and hydration.
- Mother’s Bath – Herbal Soak: A fragrant, restorative bath blend to help new mothers relax and recover.
With the upcoming launch on Walmart.com, The Midwife in Vienna continues its mission to empower families with simple, trustworthy wellness solutions—delivered with the heart of a midwife.
Follow the brand on Instagram at @diehebammeinwien to learn more and explore the full product line.
About The Midwife in Vienna
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand rooted in nearly 20 years of hands-on birth and postpartum care. Specializing in organic, minimalist products for mothers and babies, the company blends time-honored midwifery wisdom with modern sustainability. From nurturing herbal teas to gentle baby skincare, every product is crafted in Austria using certified organic ingredients, many of which are vegan and food-grade. The brand stands for simplicity, trust, and natural care—empowering families through every step of the parenting journey.
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Original Press Release.
