One of the go-to Google Gemini AI SEO agencies comments on Perplexity's Chrome bid and Google's Gemini expansion: "The AI browser war has officially begun."

(PRUnderground) August 18th, 2025

In what many are calling a moonshot move, Perplexity AI has made an unsolicited $34.5 billion offer to acquire Google Chrome, marking a potential turning point in the evolution of web browsing. Meanwhile, Google isn’t standing still, rolling out new Gemini features like temporary chats and memory retention, further cementing its generative AI ambitions across its ecosystem.

Optimized Artificial Intelligence, a leading AI SEO agency specializing in visibility across platforms like ChatGPT, Gemini, Claude, and Perplexity, weighed in on the implications:

“This isn’t just a story about browsers. It’s about who controls the gateway to knowledge,” said Damon Burton, Founder of Optimized Artificial Intelligence. “Whether it’s Perplexity launching Comet or Google injecting Gemini deeper into Chrome, we’re watching the start of a full-scale battle for the future of AI-powered discovery. And that future doesn’t revolve around 10 blue links. It’s built on summaries, synthesis, and conversational context.”

Perplexity’s Bold Play for Chrome

According to The Wall Street Journal, Perplexity approached Alphabet CEO Sundar Pichai with a bid to acquire Chrome outright, a surprising offer considering Perplexity’s own valuation hovers around $18 billion. Backed by unnamed venture capital firms, Perplexity positioned itself as a neutral party that could satisfy the Department of Justice’s potential antitrust remedies against Google.

With over 3.5 billion global users and more than 60% of the browser market, Chrome represents the world’s largest digital gateway.

“If Perplexity were serious and not just making a power play for press coverage, owning Chrome would give them unprecedented control over user behavior, LLM training signals, and AI feature embedding,” Burton added. “It would be the equivalent of going from disruptor to infrastructure overnight.”

Google’s Gemini Isn’t Just Competing, It’s Compounding

Just as Perplexity pushes forward with Comet, its own AI-native browser, Google has responded by giving Gemini even more autonomy and context-awareness.

New features include:

• Temporary Chats: Private sessions that don’t store conversation history.
• Personal Memory: Gemini can now retain information across sessions, learning user preferences and evolving with each interaction.

“This is Google doubling down on persistent intelligence,” said Burton. “The more Gemini knows about you — where you browse, what you ask, what you buy — the better it can personalize results. This makes LLMO (Large Language Model Optimization) and schema-driven structure more urgent than ever for brands.”

Why This Browser War Matters for Brands

With Comet, Chrome, and Gemini rapidly evolving into AI-first interfaces, traditional SEO tactics are being rewritten in real time.

Optimized Artificial Intelligence helps businesses prepare for this shift by offering platform-specific AI optimization, deploying structured data and schema for improved AI retrieval, enhancing entity and brand visibility across AI ecosystems, and designing conversational content that aligns with how users interact with AI, not just how they search.

“This isn’t about keywords anymore,” Burton concluded. “It’s about being the answer AI chooses to trust, whether through Google’s Gemini in Chrome or Perplexity’s Comet. If your content isn’t structured and surfaced for these new discovery models, your brand will vanish from the future of search.”

Founded by SEO National President Damon Burton, Optimized Artificial Intelligence specializes in platform-aware GEO strategies. To learn to stay visible in the new world of AI browsers and LLM search, visit www.OptimizedArtificialIntelligence.com

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

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Original Press Release.