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Why Are Stitch Fix (SFIX) Shares Soaring Today

SFIX Cover Image

What Happened?

Shares of personalized clothing company Stitch Fix (NASDAQ: SFIX) jumped 46.6% in the morning session after the company reported a "beat and raise" quarter (FQ1 2025). Stitch Fix blew past analysts' revenue, EPS, and EBITDA expectations. Looking ahead, it raised its full-year revenue and EBITDA guidance, which is encouraging. Management pointed to a strong start to the fiscal year, driven by their ongoing efforts to transform the business. This includes completing the exit from the UK market and implementing strategies aimed at returning to positive sales growth by the end of fiscal 2026. Zooming out, we think this was a solid "beat-and-raise" quarter.

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What The Market Is Telling Us

Stitch Fix’s shares are extremely volatile and have had 58 moves greater than 5% over the last year. But moves this big are rare even for Stitch Fix and indicate this news significantly impacted the market’s perception of the business. 

The biggest move we wrote about over the last year was 6 months ago when the stock gained 36.5% on the news that the company announced first-quarter results that blew past analysts' revenue and adjusted EBITDA expectations. The company's full-year revenue and adjusted EBITDA projections exceeded Wall Street's estimates.

On the other hand, the number of active clients fell short of expectations. Despite the decline in customers, sales benefited from improved monetization as net revenue per active client came in at $525, up 2% year-over-year. 

Zooming out, we think this was an impressive quarter that should delight shareholders.

Stitch Fix is up 89.8% since the beginning of the year, and at $6.80 per share, has set a new 52-week high. Investors who bought $1,000 worth of Stitch Fix’s shares 5 years ago would now be looking at an investment worth $246.64.

Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free and will only take you a second.

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