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Why Electronic Arts (EA) Shares Are Plunging Today

January 23, 2025 at 13:10 PM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

EA Cover Image

What Happened?

Shares of video game publisher Electronic Arts (NASDAQ: EA) fell 18.8% in the morning session after the company reported disappointing preliminary Q3 2025 results, revealing sluggish growth. EA now anticipates a mid-single-digit decline in live services net bookings, a stark reversal from its earlier forecast of mid-single-digit growth. Net revenue is also expected to clock in at $1.883 billion, closer to the lower end of its previous guidance range of approximately $1.875 billion to $2.025 billion. The slowdown was attributed to weaker-than-expected performance in Global Football (football-related video games) and underwhelming engagement from titles like Dragon Age.

Following the update, BMO downgraded the stock's rating, citing diminished visibility. The firm stated, "Despite the increasing strategic market value of Interactive Entertainment assets, we are downgrading EA to Market Perform and reducing estimates and Target Price to $145." Bank of America followed suit, downgrading the stock to Neutral, expressing doubts about EA's ability to defend its market share.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Electronic Arts? Access our full analysis report here, it’s free.

What The Market Is Telling Us

Electronic Arts’s shares are not very volatile and have had no moves greater than 5% over the last year. Moves this big are rare for Electronic Arts and indicate this news significantly impacted the market’s perception of the business.

Electronic Arts is down 18.9% since the beginning of the year, and at $118.28 per share, it is trading 29.6% below its 52-week high of $167.97 from November 2024. Investors who bought $1,000 worth of Electronic Arts’s shares 5 years ago would now be looking at an investment worth $1,042.

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