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Why Plug Power (PLUG) Shares Are Plunging Today

PLUG Cover Image

What Happened?

Shares of fuel cell technology Plug Power (NASDAQ: PLUG) fell 8.3% in the morning session after the company announced a major leadership change, revealing that long-time CEO Andy Marsh would step down. 

Mr. Marsh, who led the hydrogen fuel cell maker for nearly two decades, was set to be succeeded by Jose Luis Crespo. The transition was planned for March 2026, with Mr. Marsh continuing as CEO until then before becoming Executive Chair of the Board. Adding to the management shake-up, the company also announced that Sanjay Shrestha would step down as President. Such significant changes in top leadership, particularly after a long and stable period, often create uncertainty among investors regarding a company's future direction and execution.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Plug Power? Access our full analysis report here.

What Is The Market Telling Us

Plug Power’s shares are extremely volatile and have had 99 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 1 day ago when the stock gained 8.2% as the stock continued its rally from the previous trading session, fueled by a significant analyst price target upgrade and positive operational updates. 

The shares built on a remarkable gain from the prior trading day, which saw the stock surge over 30%. The momentum was initially sparked after investment bank H.C. Wainwright more than doubled its price target on the company to $7 from $3, reaffirming a Buy rating. Analysts noted that rising electricity costs created a supportive environment for the green hydrogen sector. Adding to the positive news, Plug Power reported tangible operational milestones. The company achieved record production levels at its Georgia hydrogen facility and delivered its first 10-megawatt electrolyzer system to Galp, a major energy company in Portugal. The sharp price increase also appeared to trigger a short squeeze, as traders who had bet against the stock were forced to buy shares to cover their positions, further driving up the price.

Plug Power is up 62.7% since the beginning of the year, and at $3.80 per share, it is trading close to its 52-week high of $4.13 from October 2025. Investors who bought $1,000 worth of Plug Power’s shares 5 years ago would now be looking at an investment worth $207.99.

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