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Tilly's (TLYS) Stock Trades Down, Here Is Why

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What Happened?

Shares of young adult apparel retailer Tilly’s (NYSE: TLYS) fell 1.4% in the afternoon session after reports indicated strong Black Friday retail sales, especially within the apparel sector. 

Data from Mastercard SpendingPulse showed that U.S. retail sales, not including autos, climbed 4.1% year-over-year on Black Friday. The apparel category was a standout performer, with spending growing 5.7%. This increase was seen both online, which jumped 6.1%, and in physical stores, which rose 5.4%. Overall e-commerce sales also saw a significant boost, rising 10.4%. The strong consumer spending, particularly on clothing, suggested a healthy start to the crucial holiday shopping season for retailers like Tilly's.

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What Is The Market Telling Us

The previous big move we wrote about was 28 days ago when the stock dropped 3.3% on the news that investor concerns were raised regarding the company's declining sales and profitability. Reports highlighted that Tilly's experienced a 2.2% year-over-year decrease in comparable store sales, which was driven by reduced customer traffic and a drop in the number of transactions. In addition to the sales weakness, the company's gross margin contracted to 19.8%, falling short of consensus expectations and raising concerns about its financial health. Reflecting these weaknesses in the business, the stock's technical forecast was also downgraded to a "Sell candidate," signaling a negative outlook for its performance.

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