What Happened?
Shares of content discovery platform Taboola (NASDAQ: TBLA) fell 3.3% in the afternoon session after a technical sell signal indicated the potential for further declines. The downward move appeared to be driven by technical factors. A sell signal was reportedly issued from a recent peak, and the stock had fallen more than 3% since that point, suggesting further declines were possible. This technical pressure was compounded by negative insider sentiment. Over the previous year, key executives had sold a significant amount of shares on the open market, totaling $44.1 million against $16.1 million in shares bought or received.
The shares closed the day at $3.89, down 4.1% from previous close.
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What Is The Market Telling Us
Taboola’s shares are somewhat volatile and have had 12 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The biggest move we wrote about over the last year was about 1 month ago when the stock gained 5.5% on the news that the company reported strong third-quarter financial results that surpassed expectations and provided an optimistic forecast for the upcoming quarter. Revenue for the quarter reached $496.8 million, growing 14.7% year on year and comfortably beating analysts' forecasts. The company also swung to a profit, with GAAP earnings of $0.02 per share, which was ahead of Wall Street's expectations and a notable improvement from the loss of $0.02 per share recorded in the prior year's quarter. Looking ahead, Taboola's revenue guidance for the fourth quarter was also surprisingly strong, coming in 3.3% above consensus estimates. Overall, it was a solid quarter for the company, highlighted by broad-based beats and a strong outlook.
Taboola is up 4.6% since the beginning of the year, and at $3.90 per share, it is trading close to its 52-week high of $4.18 from December 2025. Investors who bought $1,000 worth of Taboola’s shares 5 years ago would now be looking at an investment worth $357.80.
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